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Overhead Warmer Line: Solutions For Fabrication. Overhead Warmer Line: Solutions For Fabrication. Outline:. 1) Product Line Offering. 2) Features and Benefits. 3) Product Application. 4) Competition. 5) Testimonies. 6) Market. 7) Promotion. Overhead Warmer Line
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Overhead Warmer Line: Solutions For Fabrication
Overhead Warmer Line: Solutions For Fabrication Outline: 1) Product Line Offering 2) Features and Benefits 3) Product Application 4) Competition 5) Testimonies 6) Market 7) Promotion
Overhead Warmer Line APW Wyott Product Offering Radiant*Black™ Standard Metal Sheathed C*Radiant™Ceramics
Overhead Warmer Line Standard Metal Sheathed Series • Standard Stainless Steel construction • Higher Wattages • Indicator Light • L Shaped Mounting Bracket • Vented Switch • Will ship WITH cord and plug attached • Insulated control boxes that come standard with a toggle switch or optional Infinite control. • Indicator light to alert employees when system is on.
Overshelf Overhead Warmer Line Hanging Bracket Comparison Hanging Bracket Hatco Standard Mounting Strips APW Wyott Standard Hanging Brackets provide easier and more substantial installation for operators Hatco charges an additional $19 per Overhead for upgrades to Mounting Brackets…
Overhead Warmer Line Radiant*BlackTM Radiant*BlackTM Overhead Warmers are constructed with a flat black panel that is heated with a system of specially designed heating elements. Produces an even level of heat at a very close distance to food. 120V, 208V, or 240V. Models FDB-48 through 72 are available only in 208V and 240V. Single units are 6” wide and 2 1/2” high (Side mounted box adds another 4 13/32” on width). Remote boxes are recommended when mounting 4-10” from non-flammable surface.
Overhead Warmer Line C*Radiant Ceramic Series C*Radiant™Ceramics C*Radiant (Ceramic) Overhead Warmers deliver greater heat intensity and efficient infrared radiant energy. High wattage version is superior for highly air conditioned passage-ways. Shipped with Side-Mounted Control Box (standard) or remote control box. Both options come standard with Pilot lights, rocker switch and mounting brackets. Specify 120V, 208V, or 240V. Models FDC-48H to 72H and FDC-54L to 72L available only in 208V and 240V. Single units are 6” wide and 2 1/2” high (Side mounted box adds 4 13/32” to width).
Overhead Warmer Line APW Wyott Product Application Radiant*Black™ C*Radiant™Ceramics Standard Metal Sheathed
Overhead Warmer Line: • Competition: 1) Hatco 2) Merco 3) Vollrath 4) Nemco 5) Eagle 6) Marshall Air
Overhead Warmer Line Overall Comparison
Overhead Warmer Line APW Low Wattage vs. Hatco High Wattage Comparison: Single Non-Lighted Units
Overhead Warmer Line APW Low Wattage vs. Hatco High Wattage Comparison: Single Lighted Units
APW Wyott Overheads generate 23% more heat than Hatco or Merco directly below the heat zone and 10% more heat in the edges of the heat area.
Selling Against the Competition: Hatco • Options we offer standard, are optional • Have dominated for so long, some accounts are vulnerable • Lack the entire fab package we have, creating the need for another PO, another freight bill (no lowerators, few drop-ins,) • Won’t attach cord and plug for stocking dealers • No $2000 Prepaid
Selling Against the Competition: Merco • Aluminum construction. • Less durable quartz element, with shorter life than cal rod. Creates safety hazard with glass potentially breaking and getting into food. • Less sku offerings, • less total fab offerings • (no foodwells, warming drawers,etc)
Selling Against the Competition: Vollrath • Aluminum construction • Confusing low medium and high applications, 3 skus per size. • Single year parts warranty on cal rod • Lack breadth of fab package we have. Limited foodwells, no drawer warmers, • no lowerators,
Overhead Warmer Line Testimonies:
Overhead Warmer Line Opportunities APW Overhead sales for 2007: 1.7 million $30 million! 2007 Sales for Entire Industry
Overhead Warmer Line Opportunities 1) Stocking Dealers 2) OEM 3) Consultants
Overhead Warmer Line Rep Promotion!!!