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This guidance provides key strategies for leaders to achieve success in their roles, including articulating a vision, showing passion, facilitating decision-making, recognizing volunteers, and empowering others. It emphasizes the importance of aligning the vision with a strategic process, developing a plan of action, involving others, and staying focused on strategic issues. The guidance also highlights six strategic issues in associations today: creating meaning, embracing inclusivity, leveraging generational synergy, fostering a learning culture, promoting transparency, and adapting to living organizations.
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A Leader’s Measure of Success Articulates Vision Shows Passion Facilitates Decision-Making Recognizes Volunteers Empowers Others
SNA Core Purpose Hankerson Photography
When crafting your vision. . . • Is your vision tied to a strategic process? • Is there a plan of action for your vision? • Is your vision achievable? • Are others inspired with your vision? • Do you have the resources? • Can you articulate your vision to others?
Do You Have a Plan of Action? • Are others involved with helping you develop your plan of action? • Is your plan of action reflected in the budget? • Is your plan based on “priority” issues the association is or is about to confront? • Are your strategies realistic? • Has the Board approved your plan of action?
You Will Be Successful If You…. Build strong partnerships Work hard to make others feel important Provide clarity of purpose and vision Stay focused on strategic issues Achieve consensus by facilitating, not controlling
You Will Be Successful If You… Set the bar high for acceptable behavior Provide public and individual recognition for work well done Communicate often; stay in touch Care about the future of the organization, not just your year
1. Meaning Matters Success will depend on your association’s ability to create meaning in the minds and lives of members and prospects; to build meaningful relationships; to build a sense of community, social purpose and contribution
2. Inclusivity Serving a variety of cultural backgrounds and viewpoints in an association, while challenging, will leverage the organization to capture new markets, expand opportunities and broaden reach
3. Generational Synergy Four distinct generational cohorts under the same organizational roof will challenge us to accommodate and leverage all in effective, meaningful ways
4. A Learning Culture Associations will be competing with an increasingly diverse and crowded marketplace of training providers and, will need to focus on continual member learning rather than traditional workshops, seminars, and books
5. Transparency Greater openness and accessibility is being driven by the Internet, corporate misdeeds, vocal activists and a demand for greater accountability; be prepared to operate “in full sunlight”
6. Living Organizations The era of command and control management is over; rigid systems break; old heavily structured and regimented processes are giving way to more fluid, flexible and adaptive approaches