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Table of Contents

Table of Contents. Page 3 Top 25 Formats – Share 4 Top 25 Formats – Time Spent Listening 5 80’s 7 Adult Contemporary 9 Adult Alternative Rock 11 Adult Standards 13 Alternative/Modern Rock 15 All News 17 All Talk (AM) 19 All Talk (FM) 21 AOR 23 Big Band 25 Black

kelsey-miller
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Table of Contents

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  1. Table of Contents Page 3 Top 25 Formats – Share 4 Top 25 Formats – Time Spent Listening 5 80’s 7 Adult Contemporary 9 Adult Alternative Rock 11 Adult Standards 13 Alternative/Modern Rock 15 All News 17 All Talk (AM) 19 All Talk (FM) 21 AOR 23 Big Band 25 Black 27 CHR (Contemporary Hit Radio) 29 Christian AC 31 Classical 33 Classic Hits 35 Classic Rock 37 Country (FM) 39 Country (AM) Page 41 Easy Listening 43 Full Service 45 Gospel 47 Hot AC 49 Modern AC 51 NAC/Smooth Jazz 53 News/Talk 55 Oldies 57 Religion 59 Rhythmic A/C 61 Rhythmic CHR 63 Rhythmic Oldies 65 Soft A/C 67 Soft Rock 69 Sports 71 Urban Adult Contemporary 73 Urban Contemporary 75 Urban Inspirational 77 Hispanic (FM) 79 Hispanic (AM)

  2. Average Format Shares Top 25 FormatsRanked on Average Market Share Average Market Format Shares Where Available by Market Arbitron MSA Persons 12+ Total Week Fall 2006 Back to Table of Contents

  3. Average Time Spent Listening by Format Top 25 FormatsRanked on Time Spent Listening Arbitron MSA Persons 18+ Total Hours:Minutes per Week Fall 2006 Back to Table of Contents

  4. Format: 80’s Average Market Format Shares The pure 80’s format has seen significant declines over the past couple of years. Audience estimates should be used with caution due to small sample size. Adult 25-54 Recycling Weekly Time Spent Listening (Hrs:Min) Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6am-12mid/Persons 12+ Shares based on average market where format exists Limited historical data is available for this format. Back to Table of Contents

  5. Format: 80’s Audience Composition Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6a-12mid/Persons 12+ AQH % Limited historical data is available for this format. Back to Table of Contents

  6. Format: Adult Contemporary Average Market Format Shares Adult Contemporary has shown great resilience over the past several years with consistently strong shares. Weekly Time Spent Listening (Hrs:Min) Adult 25-54 Recycling Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6am-12mid/Persons 12+ Shares based on average market where format exists Back to Table of Contents

  7. Format: Adult Contemporary Audience Composition Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6a-12mid/Persons 12+ AQH % Back to Table of Contents

  8. Format: Adult Alternative Rock (AAR) Average Market Format Shares Adult Alternative Rock remains stable with last year’s audience shares, making it one of the more consistent of the Rock formats. Adult 25-54 Recycling Weekly Time Spent Listening (Hrs:Min) Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6am-12mid/Persons 12+ Shares based on average market where format exists Limited historical data is available for this format. Back to Table of Contents

  9. Format: Adult Alternative Rock (AAR) Audience Composition Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6a-12mid/Persons 12+ AQH % Limited historical data is available for this format. Back to Table of Contents

  10. Format: Adult Standards(formerly classified as MOR) Average Market Format Shares Weekly Time Spent Listening (Hrs:Min) Adult 35-64 Recycling Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6am-12mid/Persons 12+ Shares based on average market where format exists Back to Table of Contents

  11. Format: Adult Standards(formerly classified as MOR) Audience Composition Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6a-12mid/Persons 12+ AQH % Back to Table of Contents

  12. Format: Alternative/ Modern Rock Average Market Format Shares Alternative/Modern Rock declines a bit this Fall after a couple of years of stability. Current shares are at the lowest level in over a decade. A loss of TSL in the extreme younger and older cells have contributed to this decline. TSL among core Men 25-34 remains stable with last year. Weekly Time Spent Listening (Hrs:Min) Adult 18-34 Recycling Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6am-12mid/Persons 12+ Shares based on average market where format exists Back to Table of Contents

  13. Format: Alternative/ Modern Rock Audience Composition Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6a-12mid/Persons 12+ AQH % Back to Table of Contents

  14. Format: All News Average Market Format Shares The All News format remains consistent with the past couple of years. As we move towards the 2008 Presidential election season, we may see increases the the format next year. Weekly Time Spent Listening (Hrs:Min) Adult 35-64 Recycling Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6am-12mid/Persons 12+ Shares based on average market where format exists Back to Table of Contents

  15. Format: All News Audience Composition Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6a-12mid/Persons 12+ AQH % Back to Table of Contents

  16. Format: All Talk (AM) Average Market Format Shares AM Talk declines for the second consecutive survey. However, current shares are not any lower than they have been in the past. Weekly Time Spent Listening (Hrs:Min) Adult 35-64 Recycling Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6am-12mid/Persons 12+ Shares based on average market where format exists Limited historical data is available for this format. Back to Table of Contents

  17. Format: All Talk (AM) Audience Composition Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6a-12mid/Persons 12+ AQH % Limited historical data is available for this format. Back to Table of Contents

  18. Format: All Talk (FM) Average Market Format Shares The Fall 2005 survey was the last full survey that included Howard Stern listening. The declines seen this Fall are likely a reflection of his departure on many stations within the format. Weekly Time Spent Listening (Hrs:Min) Adult 25-54 Recycling Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6am-12mid/Persons 12+ Shares based on average market where format exists Limited historical data is available for this format. Back to Table of Contents

  19. Format: All Talk (FM) Audience Composition Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6a-12mid/Persons 12+ AQH % Limited historical data is available for this format. Back to Table of Contents

  20. Format: AOR Average Market Format Shares The AOR format continues its struggles as TSL among the core male 25-44 audience is at a 5 year low. Weekly Time Spent Listening (Hrs:Min) Adult 18-49 Recycling Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6am-12mid/Persons 12+ Shares based on average market where format exists Back to Table of Contents

  21. Format: AOR Audience Composition Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6a-12mid/Persons 12+ AQH % Back to Table of Contents

  22. Format: Big Band Average Market Format Shares Weekly Time Spent Listening (Hrs:Min) Adult 35-64 Recycling Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6am-12mid/Persons 12+ Shares based on average market where format exists Back to Table of Contents

  23. Format: Big Band Audience Composition Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6a-12mid/Persons 12+ AQH % Back to Table of Contents

  24. Format: Black Average Market Format Shares Weekly Time Spent Listening (Hrs:Min) Adult 35-64 Recycling Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6am-12mid/Persons 12+ Shares based on average market where format exists Back to Table of Contents

  25. Format: Black Audience Composition Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6a-12mid/Persons 12+ AQH % Back to Table of Contents

  26. Format: CHRContemporary Hit Radio Average Market Format Shares CHR declines again this Fall, with shares currently at the lowest level in fifteen years. Weekly Time Spent Listening (Hrs:Min) Adult 18-34 Recycling Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6am-12mid/Persons 12+ Shares based on average market where format exists Back to Table of Contents

  27. Format: CHRContemporary Hit Radio Audience Composition Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6a-12mid/Persons 12+ AQH % Back to Table of Contents

  28. Format: Christian AC Average Market Format Shares Christian AC declines a bit this Fall, but current shares are not any lower than they have been in the past. Adult 25-54 Recycling Weekly Time Spent Listening (Hrs:Min) Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6am-12mid/Persons 12+ Shares based on average market where format exists Limited historical data is available for this format. Back to Table of Contents

  29. Format: Christian AC Audience Composition Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6a-12mid/Persons 12+ AQH % Limited historical data is available for this format. Back to Table of Contents

  30. Format: Classical Average Market Format Shares Weekly Time Spent Listening (Hrs:Min) Adult 35-64 Recycling Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6am-12mid/Persons 12+ Shares based on average market where format exists Back to Table of Contents

  31. Format: Classical Audience Composition Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6a-12mid/Persons 12+ AQH % Back to Table of Contents

  32. Format: Classic HitsFormat Classified as 70’s Oldies Prior to Fall ‘01 Average Market Format Shares Classic Hits shares decline from what may have been a too high Fall 2005. Current listening remains consistent with previous years. Weekly Time Spent Listening (Hrs:Min) Adult 25-54 Recycling Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6am-12mid/Persons 12+ Shares based on average market where format exists Limited historical data for Classic Hits is available. Back to Table of Contents

  33. Format: Classic HitsFormat Classified as 70’s Oldies Prior to Fall ‘01 Audience Composition Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6a-12mid/Persons 12+ AQH % Limited historical data for Classic Hits is available. Back to Table of Contents

  34. Format: Classic Rock Average Market Format Shares Classic Rock declines a bit from last year, but overall the format looks strong – ranking among the top 10 formats in the country. Weekly Time Spent Listening (Hrs:Min) Adult 25-54 Recycling Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6am-12mid/Persons 12+ Shares based on average market where format exists Back to Table of Contents

  35. Format: Classic Rock Audience Composition Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6a-12mid/Persons 12+ AQH % Back to Table of Contents

  36. Format: Country (FM) Average Market Format Shares Total (AM/FM) The Country format continues to grow – slowly , but consistently. Currently, shares are at their highest level since 1999, and have grown 10% over the past five years. Weekly Time Spent Listening (Hrs:Min) Adult 25-54 Recycling Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6am-12mid/Persons 12+ Shares based on average market where format exists Back to Table of Contents

  37. Format: Country (FM) Audience Composition Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6a-12mid/Persons 12+ AQH % Back to Table of Contents

  38. Format: Country (AM) Average Market Format Shares Total (AM/FM) Weekly Time Spent Listening (Hrs:Min) Adult 35-64 Recycling Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6am-12mid/Persons 12+ Shares based on average market where format exists Back to Table of Contents

  39. Format: Country (AM) Audience Composition Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6a-12mid/Persons 12+ AQH % Back to Table of Contents

  40. Format: Easy Listening Average Market Format Shares Weekly Time Spent Listening (Hrs:Min) Adult 35-64 Recycling Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6am-12mid/Persons 12+ Shares based on average market where format exists Back to Table of Contents

  41. Format: Easy Listening Audience Composition Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6a-12mid/Persons 12+ AQH % Back to Table of Contents

  42. Format: Full Service Average Market Format Shares Weekly Time Spent Listening (Hrs:Min) Adult 35-64 Recycling Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6am-12mid/Persons 12+ Shares based on average market where format exists Back to Table of Contents

  43. Format: Full Service Audience Composition Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6a-12mid/Persons 12+ AQH % Back to Table of Contents

  44. Format: Gospel Average Market Format Shares The Gospel format sees a considerable decline this Fall which can be traced to lower than normal TSL among Men 35-54. Female listening remains strong. Adult 35-64 Recycling Weekly Time Spent Listening (Hrs:Min) Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6am-12mid/Persons 12+ Shares based on average market where format exists Limited historical data is available for this format. Back to Table of Contents

  45. Format: Gospel Audience Composition Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6a-12mid/Persons 12+ AQH % Limited historical data is available for this format. Back to Table of Contents

  46. Format: Hot AC Average Market Format Shares Although down a bit the past couple of years, Hot AC has been fairly stable overall, and has been one of the more consistent formats. Weekly Time Spent Listening (Hrs:Min) Adult 18-49 Recycling Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6am-12mid/Persons 12+ Shares based on average market where format exists Back to Table of Contents

  47. Format: Hot AC Audience Composition Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6a-12mid/Persons 12+ AQH % Back to Table of Contents

  48. Format: Modern AC Average Market Format Shares Modern AC has been very stable over the past few years, but continues to put up modest shares within the Adult Contemporary arena. Weekly Time Spent Listening (Hrs:Min) Adult 18-49 Recycling Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6am-12mid/Persons 12+ Shares based on average market where format exists Back to Table of Contents

  49. Format: Modern AC Audience Composition Source: KMG National Format Averages Fall 2006 Arbitron Mon-Sun 6a-12mid/Persons 12+ AQH % Back to Table of Contents

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