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Advertising Marketing is an important part of almost any business.

Advertising Marketing is an important part of almost any business. What are some of your favorite advertisements?. Lesson Objective Calculate the cost of advertising in a newspaper. Example 1.

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Advertising Marketing is an important part of almost any business.

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  1. Advertising Marketing is an important part of almost any business. What are some of your favorite advertisements?

  2. Lesson Objective Calculate the cost of advertising in a newspaper.

  3. Example 1 Northshore Real Estate contracted with the Daily News. Northshore plans to advertise a new subdivision in the daily newspaper. The advertisement is five ½ page daily, one full page Saturday and one full page Sunday. What is the cost of the advertisement?

  4. Example 1 Answer: Step 1 Find the rate per ½ page daily. (See Figure 16.3, The Daily News Advertising Rates table on page 606 of your textbook.) The rate per ½ page daily is $330.

  5. Example 1 Answer: Step 2 Find the advertisement cost. Number of Units × Rate per Unit 330 x 5 = $1650.00

  6. Example 1 Answer: Step 3 Find the total advertisement cost. $3370 = $1650.00 + 760 + 960

  7. Practice 1 The Seashell Grill contracts with the Daily News for advertising space per week. A 1/5 ad is run on Wednesdays. Use Figure 16.3, The Daily News Advertising Rates table, on page 606 of your textbook to find the cost of the advertisement.

  8. Practice 1 Answer 132(52) = $6864

  9. Practice 2 Find the advertisement cost. Size of Advertisement: 1/20 Rate per advertisement: $66 Advertisement run monthly

  10. Practice 2 Answer 66(12) = $792

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