1 / 15

Rent a bike

Rent a bike. Austin Calltharp. Business Concept. Bike System on campus and surrounding parking lots. The Problem. Congested Campuses and nearby residential areas. Pollution from cars, as well as limited parking spots. The Solution:.

kelsie-oneil
Download Presentation

Rent a bike

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Rent a bike Austin Calltharp

  2. Business Concept • Bike System on campus and surrounding parking lots.

  3. The Problem • Congested Campuses and nearby residential areas. • Pollution from cars, as well as limited parking spots.

  4. The Solution: • Providing convenient biking stations throughout campus, that promote an active lifestyle.

  5. Business Model • Goal Statement: • Changing the car culture on campus by making bikes more accessible. • Customer Interface: • Self Serve & University Partnership

  6. User Cost • Costs Associated with Bike Rental • $6.00 a day • $15 a week • $65 a Semester • $100 for Fall, Spring • If bikes “wander” off, the card of the person that the bikes registered to will be charged $1,200.

  7. The Market • Universities and Surrounding Parking lots • Nearby Residents • Integration within the community • Student Customer Base

  8. The Market • Challenges: Developing the Market and make renting a bike attractive. • Survey: 50/50 Split • use of personal transportation: long boards and skateboards.

  9. Competition/Competitive Advantages • Potential Competition: • The City • Students or nearby residents owning Skateboards, long boards or a bike. • Competitive Advantage: • Fragmented Industry

  10. Market Positioning Strategy High Price Low Accessibility High

  11. Marketing Plan • Campus Tours (Campus Partnership) • University helps with online marketing • Self Marketing • Paying people to ride the bike, and gain awareness.

  12. Funding • Capital: • Presenting Sponsorship: (private) 1 – 2 million • Grants or other funding: 1.7 – 2.7 million • Operating Costs (yearly): • User Revenues: .85 million • Station sponsorship: .3million • Grants or other funding: up to .25million

  13. Financial Projections

  14. Where we plan to spend: • The Startup Will Consist Of: • 50 Stations set around campus • 500 bikes across the stations • Covers about 3 - 4 miles • Initial Marketing Costs: • 5000-10,000 • Initial Startup Cost: • 3.5 million. • Yearly operation costs: • 1.5 million

  15. Conclusion: • Our goal is to promote an active lifestyle while saving time, being eco-friendly, and easing congestion on campuses and nearby surroundings.

More Related