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Influences on Voters

Influences on Voters . Ch. 17, Sec. 3. Personal Background of Voters. Voters backgrounds affect how they vote Age (example: social security affects seniors and 18-25 year olds differently) Other Background Influences Education level Religion Racial and ethnic background

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Influences on Voters

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  1. Influences on Voters Ch. 17, Sec. 3

  2. Personal Background of Voters • Voters backgrounds affect how they vote • Age (example: social security affects seniors and 18-25 year olds differently) • Other Background Influences • Education level • Religion • Racial and ethnic background • Exceptions to the rule • The Cross-pressured voter • Caught btwn. Conflicting elements in their own life

  3. Loyalty to Political Parties • Most vote for their party’s candidate • Strong vs. Weak Party Voters • Strong party voters tend to to vote a straight-party ticket - only select candidates from their party • Weak party voters are more likely to switch their votes to the rival party occasionally • Independent Voters – don’t think of themselves as Reps. Or Dems. • This group is growing

  4. Issues in Election Campaigns • Many voters not well informed on issues • Become more informed through • Television • Better educated than in the past • Issues influence people’s lives more directly now

  5. The Candidates Image • Way voters perceive issues is just as important as the issues themselves • Candidates try to present themselves as someone the public can trust • Many voters select candidates on image & pres. Qualities they appear to have alone

  6. Propaganda • Political parties, interest groups and businesses try to convince people of the value of their ideas • Many messages sent out are propaganda – anything that uses ideas, info, or rumors to influence opinion • Propaganda techniques - Look at the chart on page 496 in your book

  7. Profile of Regular Voters • Citizens who vote regularly • Positive attitudes towards govt. & citizenship • Factors in whether or not people vote: • Age • Education • Income

  8. Profile of Nonvoters • Voter Participation • % of people who vote have gone down • 62% in 1960 • 50% in 2000 • Ways of Increasing Voter Turnout • Shift election day from Tues. to Sun? • Registration on election day? • Early voting

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