Propaganda techniques in the media

1. Clipart-Microsoft Office XP 2002 Whose voice guides your choice? Propaganda techniques in the media

2. Clipart-Microsoft Office XP 2002 How do you decide who is the best candidate…

3. Clipart-Microsoft Office XP 2002 or which is the best toothpaste ?

4. Clipart-Microsoft Office XP 2002 When Looking for facts to back up your choice is an excellent idea, but find out who is presenting those facts.

5. Clipart-Microsoft Office XP 2002 Are they facts at all, or is the advertiser using propaganda techniques to persuade you?

6. We need to know their tricks because advertisements are everywhere…

7. What are propaganda techniques? • Propaganda is designed to persuade. • Its purpose is to influence your opinions, emotions, attitudes, or behavior. • It seeks to “guide your choice.”

8. Who uses propaganda? • Military • Media • Advertisers • Politicians

9. What are some of the techniques used to persuade us? • Bandwagon • Name-calling • Testimonial • Emotional words

10. Bandwagon Clipart-Microsoft Office XP 2002 • Everybody is doing this. • If you want to fit in, you need to “jump on the bandwagon” and do it too. • The implication is that you must JOIN in to FIT in.

11. Bank of the World Visa Card- You can use it from Tennessee to Timbuktu- anywhere you travel in whole wide world !! Sign up today at www.bowvisa.com Clipart-Microsoft Office XP 2002 For example: If the whole world uses this VISA card, you must need one too.

12. Bandwagon

13. Name-calling • A negative word or feeling is attached to an idea, product, or person. • If that word or feeling goes along with that person or idea, the implication is that we shouldn’t be interested in it.

14. For example: Do we want a mayor who will leave us in debt? Clipart-Microsoft Office XP 2002 Spending grew 100% under Mayor Moneybags!

15. Name-calling

16. Testimonial • A famous person endorses an idea, a product, a candidate. • If someone famous uses this product, believes this idea, or supports this candidate, so should we.

17. Clipart-Microsoft Office XP 2002 Milly the Model asks, “Got Milk?” For example: If we drink milk we will all be as famous as Milly the model.

18. Testimonial

19. Emotional words • Words that leave us with positive feelings are used to describe a product, person, or idea. • We associate those words and, therefore, those positive feelings with the product.

20. True Love Clipart-Microsoft Office XP 2002 For example: What feelings are inspired by the words “true love?” If you wear this cologne will someone fall in love with you?

21. Emotional Words

22. Directions: As we read decide which of the four propaganda statements is being used. Bandwagon Name Calling Testimonial Emotional Words 1. All the kids love Kawakazoo motorbikes. Shouldn’t you have one too? 2. On last night’s television newscast, rock star Gloria Upbeat said that she believes the city should build the proposed sports stadium. She said the stadium will bring renewed life to the area and provide exciting entertainment for the city’s residents.

23. Directions: As we read decide which of the four propaganda statements is being used. Bandwagon Namecalling Testimonial Emotional Words 3. Ready to relax? Come enjoy white sandy beaches and crystal-clear water. The warm tropical sun and cool evening breezes provide a vacation paradise. 4. “One More Life” is a dumb TV show. The scripts are ridiculous, and the acting is poor. The sooner that show goes off the air, the happier the viewers will be.

24. For the next 4 slides, determine which type of technique is used for each slide…