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A Review of the AFP 90-Day Trial Offer & Mobile Marketing Tips

A Review of the AFP 90-Day Trial Offer & Mobile Marketing Tips. Brief. 13 October 2011. About Kaptivate.

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A Review of the AFP 90-Day Trial Offer & Mobile Marketing Tips

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  1. A Review of the AFP 90-Day Trial Offer & Mobile Marketing Tips Brief 13 October 2011

  2. About Kaptivate We help non-profit organizations make new connections, identify empowering technologies to support their missions, and design donor engagement initiatives that fuel growth. Kaptivate collaborates with a broad spectrum of non-profits to achieve strong donor engagement through mobile media. Each offering is an affordable, turnkey, and modular solution that can drive impact and grow income. To ensure success, Kaptivate also provides support through onboarding tools, marketing and promotional support, research, and consulting services. Visa strategic partner AFP partner 2

  3. Our 90-Day Free Trial Promotion • Why mobile fundraising? • Growing interest but lingering hesitation • Kaptivate partners with AFP & Visa to spark mobile fundraising adoption • Trial offer allows for experimentation • Good timing – End of year/holiday season • Low risk – No cost and no obligation • Decision support – Results help your organization decide whether mobile is right for you 3

  4. Getting Started with AKtionApp Step 1: Go to… www.aktionapp.com to sign-up. Please email your IRS Determination letter and Tax ID number for vetting to aktionapp@kaptivategroup.com 4

  5. Getting Started with AKtionApp Step 2: Complete your log in and billing information Credit Card will only be billed $1.00 and its used to authenticate the organization only. Once the 90 days are over you will need to opt-in to acquire the service for one (1) year at $475.00. 5

  6. Getting Started with AKtionApp Step 3: Verify email in your inbox. 6

  7. Getting Started with AKtionApp Step 4: We verify your email and apps are set up. 7

  8. AKtionApp Verification Process - emails Step: 5 Complete the bank deposit form. [ 8

  9. Promote Donor Access to AppsWhat Donors See: Donor App Options www.samplecharity.aktionapp.com Donor selects desired app to download. Donor can select iPhone or Android 9

  10. AKtionApp – What Donors See • Branded mobile site or app • Donors can make a quick donation • Donors can store pledges • Get Help • Tell A Friend • Personal Menu • History of Donations • Personal Settings • Recurring Giving 10

  11. AKtionApp on Facebook Your brand on your donor’s Facebook page via AKtionApp’s Facebook App. My AKtionApp 11

  12. Administrative – Key Features You select the donation gift sizes displayed…but the donor can opt to choose their own value. You create your causes & campaigns. You Promote your Facebook Page. 12

  13. Administrative – Key Features Automated Donor Receipting 13

  14. Administrative Reports – What you see Online view of donation data Export all donation information to a CSV spreadsheet file and upload to your Donor CRM. 14

  15. Marketing Tips to Kick Start Your Campaign Make It Accessible Your organization probably maintains or are actively looking at campaigns in mobile giving, social media, fan pages, web sites, blogs, YouTube, Twitter and more. Kaptivate empowers non-profit organizations to broaden their digital presence with a turnkey system supported by one simple-to-use backend tool. Upload your content on one content management system and get your message heard across multiple channels. That is the power of AKtionApp. Let your donors connect with your brand everywhere. 15

  16. Marketing Tips to Kick Start Your Campaign Keep It Simple • AKtionApp simplifies how your donors donate on Facebook, online or through their mobile device. • AKtionApp requires only 7 fields of donor information compared to an average of 20 on standard donate now pages. • Don't complicate the process. Your donors want to contribute, make it easy! 16

  17. Marketing Tips to Kick Start Your Campaign • Use Clear Call to Action • Identify an Urgent Need • Set Up Campaigns • Promote Your Organization’s Branded URL via Email • 20-30% of all email viewed on mobile • Quick connect to mobile site and desired action • Can be used in Canada & USA 17

  18. Marketing Tips to Kick Start Your Campaign • Promoting your mobile payment page is just as important as having one. • Use all your digital channels to promote. • Send an email invitation to your mobile fundraising app; link your AKtionApp to Facebook; spread the word with a Twitter feed and LinkedIn post. 18

  19. Marketing Tips to Kick Start Your Campaign • Integrate with marketing and social media messaging • Feature your AKtionApp on your website • Use screenshots • "Go to Mobile Donor Site" links/buttons. • If you already use text messaging, link to your AKtionApp instead of your desktop donor page. 19

  20. Fees After 90 Day Free Trial 20

  21. Thank YouOtto Orantesoorantes@kaptivategroup.com If you're interested in using mobile technology to engage your constituents and donors, follow us on: Twitter: http://twitter.com/KaptivateGroup. LinkedIn: http://www.linkedin.com/company/kaptivate-llc Facebook: https://www.facebook.com/KaptivateGroup For more information, contact us at: aktionapp@kaptivategroup.com or (202) 607-4964 21

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