What is a franchise?

1. Discussion What is a franchise? franchisor franchisee grants a licence to ‘Business format franchising’ trades under name of franchisor franchise

2. Discussion What types of businesses tend to be franchises? Fast food outlets? clothes stores? hairdressers? Can you think of any others? What popular franchises do you have in your country?

3. Setting up a franchise Put these stages of researching a franchise into the correct order. b) Decide how much money you can afford to invest and how much you need to borrow. a) Shortlist two or three franchises and talk to some of the franchisees running these businesses. d) Identify the type of business you would like to operate in. b)Decide how much money you can afford to invest and how much you need to borrow. e) Contact the franchisees operating in that business and ask them to send you information. c) When you have all the information you need, complete the application form of the most suitable franchise. a) Shortlist two or three franchises and talk to some of the franchisees running these businesses. d) Identify the type of business you would like to operate in. f) Do some market research. e)Contact the franchisees operating in that business and ask them to send you information. c) When you have all the information you need, complete the application form of the most suitable franchise. f) Do some market research.

4. five or six times five years ago 50% €50,000 three months £12,000 for three years £2,500 Setting up a franchise Maria mentioned these figures when talking about her franchise. Can you remember what they refer to?

5. Verb collocations a profit a phone call homework business market research a decision somebody a favour a break a chance an arrangement a risk overtime a recommendation an excuse an exam serious work take do make

6. Discussion 1 What was the last big decision that you _______? made take 2 How often do you need to _____ a break from work? took 3 When was the last time you _____ a risk? do 4 What kinds of companies would you like to _____ business with? done 5 Have you _____ anyone a favour this week?

7. since? or for 2008 a long time yesterday’s meeting 2008 last night Tuesday nearly a year last night a long time we moved offices five hours 9 o’clock ages two weeks my birthday two weeks Tuesday ages we moved offices nearly a year 9 o’clock five hours yesterday’s meeting my birthday

8. Asking questions Question Answer 1 How long has Max lived in Hong Kong? Max has lived in Hong Kong since 2000. How long has she been in charge? 2 She’s been in charge for six months. How long have they owned stores in the US? They’ve owned stores in the US for three years. 3 How long have you known about the takeover? I’ve known about the takeover for a few days now. 4 5 How long has he been ill? He’s been ill since last Thursday. 6 How long have you had this problem? We’ve had this problem since the new machinery was installed.

9. Discussion Travelling by air – what do you need to do? check in desk duty free shop passport control securitycheck departure lounge

10. Discussion Travelling by air – what do you need to do? check in desk securitycheck duty free shop passport control departure lounge

11. No, on the contrary Handling questions That’s a very good question I’m afraid I can’t go into the details here OK, I’m glad you asked me that As I mentioned in my talk… Some people say that, but it isn’t A Prepare to talk for two minutes about your plans for the future. Where do you see yourself in five years time? B Prepare a list of questions to ask your partner.

12. Max has lived in Hong Kong since 2000. She’s been in charge for six months. Notes: Positive points Negative points Cheap land No problems to expand Flat area, near large river, flooding? High humidity, parts would be kept inside Location Good rail connections to Mumbai No plans for highway Road connections poor, especially in monsoon. Highway won’t be finished for years Infrastructure (roads, railways) Need to invest in some retraining programmes Plenty of skilled workers as small factories in area already Staff None of local suppliers have necessary control units. Will need to fly in from UK at start Lots of suppliers in area Suppliers Constructing the factory Only six months With paperwork could take up to a year

13. Are you a risk taker? 1 Where would you put yourself on this scale? Give reasons. 5 loves risk 1 hates risk 3 4 2 2 Give some real life examples when you have taken or avoided taking risks. 3 Would you like to set up and run your own business? Why? Why not?

14. Classic Cotton Clothes Name of franchise Finnley’s Toasties 1999 1989 2000 Established Home care Business area Convenience food Organic clothing €7,500 £20,000 Franchise fee £18,000 Cost of fittings etc. £30,000-£40,000 ? €60,000 No. of franchises 300+ 530 Almost 100 Young professionals, office workers, students People in late twenties or thirties Disabled and/or older people Typical customers ? Growth potential High High