Horticultural Alliance, Inc. Natural Products in Tune With Nature

1. Horticultural Alliance, Inc.Natural Products in Tune With Nature

2. Horticultural Alliance, Inc. Technology Based Innovators in application technology Service Lead Our goal is to serve YOU, your business, and your customers. Customer Driven Our products and service have evolved by listening to our customers.

3. Our Commercial Markets Arbor Greenhouse/Nursery DOT, Parks, Cities, etc Landscaping Maintenance Soil Cons., Forestry, Xmas Turf, Sports Fields, Cemetery

4. Our Product Types Transplant Flowerbed Injectables Vertimulch Root Dips Nursery/Greenhouse Inoculants Biostimulants Management gels

5. How The Products Are Used Soil Amendments Bare Root Treatments Foliar Applications Drenches Water/Liquid Management

6. Our Product Types Transplant amendments Flowerbed amendments Injectables for trees and shrubs Vertimulching for trees and shrubs Root Dips for bare root and plugs Nursery/Greenhouse Inoculants Biostimulants for foliar applications Management gels for water/liquid control

7. Products + Markets

8. What are Mycorrhizas?

9. Benefits of Mycorrhiza Survival Rooting Water Absorption Nutrient Availability Soil Aggregation Boosts Micro-Flora Activity

10. Why Is Mycorrhiza Needed Nearly all plants evolved with it The markets have ignored it � landscape, maintenance, nursery/greenhouse, and turf. Planting sites are not natural environments where mycorrhizas are active

11. Where Is It Needed Landscaping sites Flowerbeds Established urban trees At the nursery/greenhouse propagation level to boost viability of plants

12. Types of Mycorrhizas At least seven different types of mycorrhizal associations have been recognized, involving different groups of fungi and host plants and distinct morphology Only endo- and ectomycorrhizas will be presented here. These two account for over 99% of plants on earth.

13. Mycorrhizal Fungi Endomycorrhiza � 7* strains to include Glomus mosseae, Gigaspora margarita, Glomus brasilianum, Glomus deserticola, Glomus clarum, Glomus etunicatum, and Glomus intraradices. Ectomycorrhiza � multiple strains to include Pisolithus tinctorius, two species of Rhizopogon, two species Scleroderma.

14. Endomycorrhiza (AM)

15. Photo Collection of Endomycorrhiza Spores inside the roots.

16. Production of Endomycorrhiza Endomycorrhiza is propagated in a greenhouse and the roots are harvested along with spores and hyphae.

17. Collection of Ectomycorrhiza in Nature Ectomycorrhiza is harvested in the form of �puff balls� in native forests and processed to become an inoculant.

18. Photo Collection of Ectomycorrhiza The hyphae of the mycorrhizae act like straws pulling water and nutrients into the roots. .

19. Photo Collection of Ectomycorrhiza Laccaria fruiting bodies

20. Applications In The Nursery In The Field Established Plants

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26. In The Field

27. In The Field

28. In The Field

29. Established Trees & Shrubs

30. Advantages Of DIEHARD? Mycorrhizal Inoculants

31. Ingredients In DIEHARD? Mycorrhizal Inoculants Mycorrhizae � we source from 5 different suppliers in the United States and Europe Biostimulants � proprietary blend of the highest quality ingredients available anywhere

32. Mycorrhizal Fungi We DO NOT use ONLY SPORES but instead use spores, hyphae, and root fragments. Research at INVAM at the University of West Virginia shows that spores are the least infective propagules followed by hyphae and root fragments respectfully.

33. Spores inside of Roots

34. Advantages Of Horta-Sorb� Water Management Gels

35. Biostimulants � proprietary blend of the highest quality ingredients available anywhere Humates � only the best from the Dakotas Yucca Extracts � highest quality anywhere, from Mexico Seaweed Extracts � only the best from the Norwegian coast

36. Size of Production Runs Small � generally 1,000 to 2,000 pound runs Assures you of �fresh� inoculum that hasn�t been sitting in a warehouse for months, or even years. We turn raw materials inventory 8-14 times per year.

37. Quality Control All inoculum from suppliers are tested for infectivity potential before they are used to make your products. Certificates of analysis are required from all suppliers on each order from us to insure that you consistently get the best ingredients available.

38. Products Offered For The Professional Arborist DIEHARD? Injectable (Both Endo and Ecto) DIEHARD? Ecto Injectable DIEHARD? Root Reviver DIEHARD? BioRush? Biostimulant DIEHARD? BioRush? Fe Biostimulant with iron

39. Products Offered For The Professional Landscaper Horta-Sorb� Management Gels DIEHARD? Transplant

40. Products Offered The Maintenance Market DIEHARD? Transplant DIEHARD? Root Reviver DIEHARD? Flower Bed DIEHARD? BioRush? DIEHARD? BioRush? Fe Horta-Sorb� Management Gels

41. Products Offered The Municipal Market DIEHARD? Transplant DIEHARD? Root Reviver DIEHARD? Flower Bed DIEHARD? BioRush? DIEHARD? BioRush? Fe Horta-Sorb� Management Gels

42. Products Offered The Nursery Market DIEHARD? Starter Mix DIEHARD? Root Dip DIEHARD? Ecto Root Dip DIEHARD? BioRush? DIEHARD? BioRush? Fe Horta-Sorb� Management Gels

43. All Contain

44. Profit Margins

45. Services We Offer Immediate response 800-628-6373 Toll-Free Fax Number 888-386-4478 Extensive Web Page (Over 16 megs) Interactive Specification and Usage Template On-Line Custom Inoculants based upon your needs/conditions Complete laboratory work (at cost)

46. Interactive Specification Available on our web page at: http://www.hortsorb.com/spec1a.htm Prints a custom product Specification Report Shows estimated cost

58. Custom Data Sheets

59. Custom Data Sheets

60. Sales & Marketing Tools3� x 5� Banner

61. Sales & Marketing ToolsPOP Display

62. Sales & Marketing ToolsPresentation Manual

63. Sales & Marketing ToolsInteractive Software Program

64. Sales & Marketing ToolsSales Manual

65. SummaryHIGH QUALITY PRODUCTS AND SERVICE Result in a hassle-free business partnership Enable more reliable results in the field. Enhances your customer goodwill Expands potential customer base through word-of-mouth satisfaction/results