‘ One application, infinite opportunities…’

1. ‘One application, infinite opportunities…’

2. What is SEO London? Sponsors for Educational Opportunity (SEO) London is an alumni driven not-for-profit organisation SEO Careers provides outstanding Black and Minority Ethnic (BME) students with internships and graduate roles at the TOP firms in investment banking, management consulting, professional services, corporate law, technology, advertising, TV, film, radio, music and publishing SEO Scholars helps outstanding secondary school students from under-privileged backgrounds to improve their attainment and university / career options 80% of the 2,500+ BME undergrads SEO London programme has supported since 2000 have gone on to secure full-time graduate positions with SEO partner firms SEO provides supported students with education, training, mentoring, accelerated access and wide support networksto ensure their success In 2012 SEO helped provide internships and graduate roles for 800+BME undergrads (in EVERY year of study) with more than 60 partner firms In 2013 SEO will be able to provide more than 1,000 internships and graduate roles with over 100 employers!

3. We help you go from … We help you get from here …. To …. www.seo-london.com

4. I-Banks and Technology Corporate Law Professional Services Creative Industries Corporates

5. How seo LONDON helps

6. One Application - Access All Firms • Lifetime Network Application Acceleration and Support SEO provides comprehensive support • Comprehensive Training • Fast Track To Graduate • Highly paid Internship / Placement • Network with CEOs Mentoring From Industry Experts

7. Programmes and Partner Firms

8. Programmes and select Partner Firms Investment banking and Technology firms Investment Banking areas covered Revenue Infrastructure In the last three years SEO has helped 200+ students secure internship and graduate roles in GSalone Operations Internal Audit Technology Finance Investment Banking Markets Investment Management Legal and Compliance Risk Application Developer Infrastructure Engineer Business Analyst M&A Capital Markets Sales Trading Research Private Wealth Management Asset Management

9. Programmes and select Partner Firms Corporate Law - Key Facts Corporate Law firms • More than 200 opportunities in 2013 • Exclusive open days and training contract networking events • Multiple vacation schemes are possible SEO will provide access to 200 vacation schemes places in 2013 Last year SEO helped recruit 10% of ALL Linklaters training contract recruits !

10. Programmes and select Partner Firms Professional Services Professional services - Key Facts Audit / Assurance Corporate Finance Consulting / Advisory Tax • Opportunities include summer internships, industrial placements and graduates schemes • London and ALL regional offices • Exclusive mini SEO internships with strategy consultancies • Last year SEO provided 42 placements and grad roles at Ernst & Young alone! Professional Services firms

11. Programmes and select Partner Firms Creative Industries Creative Industries - Key Facts Creative Industries Firms Advertising • SEO advertising platform in conjunction with IPA • SEO creative industries platform in conjunction with Creative Access • Exciting January start opportunities in film and television in conjunction with PACT. Example of shows include – X-Factor, Skins, Big Brother, The Biggest Looser etc. • Education and networking events throughout the year • Paid internships and graduate opportunities • More than 300 opportunities available in 2013 Film, TV & Music Publishing & Journalism

12. Programmes and select Partner Firms Corporates Corporates - Key Facts Corporates • Paid internships and graduate opportunities • Both UK and International internships available • Basel, Switzerland • New York, USA • 40 - 50 opportunities available in 2013 Finance Technology Marketing R&D Sales

13. Programmes and select Partner Firms FYFT- Key Facts • More than 300+ spaces available • Students will be invited to attend exclusive training from, and networking with, SEO alumni and partner firm representatives • On-going support from SEO in the form of comprehensive training and mentoring SEO First Year Fast Track INVESTMENT BANKING CORPORATE LAW PROFESSIONAL SERVICES

14. Compensation 2012 graduate starting salaries VS. 5-Year Average 150,000 £150,000 £150,000 £80,000 £70,000 £60,000 £55+ £50+ £45,000 £38+ £38+ £28+ £28+ £25000 £19+ 0 UK City Law Firms FTSE 100 companies Advertising Professional Service Firms US City Law Firms All I-banks Source: HESA stats, efinancial careers, SEO data www.seo-london.com

15. eligibility criteria and application process

16. SEO Eligibility criteria SEO has opportunities for every year of study: • First Year Fast Track for candidates graduating in 2015 • Internships / industrial placements for penultimate year candidates or final years intending to complete a Masters degree • Graduate roles in every industry we cover * Operations and Finance year long placements available ** 2nd year of a Law degree or final year of a non Law degree (Should be completing LPC in 2013 or 2014) *** 320 UCAS points for consulting and corporate finance **** C++/JAVA/C# beneficial www.seo-london.com

17. SEO Assessment Process The SEO process is shorter than all partner firms’ direct processes SEO recruits based on potential and will also support, coach and advise you throughout the process SEO recruits on a rolling basis i.e. first come first serve www.seo-london.com

18. What next? • Make an (online) application asap – all admissions are on a rolling basis! • Please visit the website www.seo-london.comfor more details • Register online with SEO London so we can keep you posted about next steps • Join us on social media • facebook.com/SEOLondonInfo • Twitter@SEOLondonInfo • LinkedIn ‘SEO London’ • SEO interviews will begin in October for all programmes • Start your preparation • Ensure you are commercially aware • Practice numerical and verbal reasoning tests • Practice interview questions www.seo-london.com

19. Thank you www.seo-london.com

20. Appendix

21. Curriculum Vitae (CV) • Preparebefore you put your CV together: • Do your research on what competencies are relevant for your first choice industry • Check CVs of friends/family who have done internships • Be yourself and pitch yourself appropriately – be consistent with your cover letter • Specifically follow instructions provided by SEO or partner firms (ESPECIALLY with online applications) • Have a coherent, simple structure (no paragraphs please!) One page for most programmes, two pages for Law • Use consistent tense • List your overall grade/expected grade (ALL applicants) • List your 1st year uni subjects and grades (Law & PS applicants) • Look it over with a “fresh pair of eyes”. Have someone else proofread and give feedback/check errors • Keep a copy (so you know WHY you applied and WHAT you wrote) • Use spell check!!! • SEO will review and improve your CV if edits are required! www.seo-london.com

23. Preparing your cover letter • Think of it as a way to frame and position your CV to be attractive to SEO or a specific firm. • You should not have a summary or objectives on the top of a CV for investment banking, so use the cover letter as a guide to the most important features of your CV. • Each cover letter should be different, so always keep a copy and check over who you wrote it to! • Be specific and concrete – your cover letter is your opportunity to paint a very visual picture of who you are, what motivates you, what your successes are, etc. Let us see you in action! • Make sure that cover letter has a structure as you would any essay • Paragraph one: Why you are interested in the industry • Paragraph two: Why you are interested in the division to which you are applying (where relevant) • Paragraph three: Why would you be a great candidate for the SEO programme www.seo-london.com

25. CV & cover letter bin-proofing • FORMATTING ERRORS: • Multiple page CVs • Dynamic summaries or objectives on the top of your CV • Fancy fonts (Arial/Times New Roman ok.) • Anything swirly or multi-colourednot ok!) • CONTENT ERRORS: • Poor spelling, punctuation, and grammar errors • Inaccurate or untrue information • Forgetting to change the company name on a previously used cover letter! • Incorrect dates on your CV (there is a background check, so make sure it’s right!) • Misspelling contact person’s name • Inconsistent tenses • Negative comments about past work experience/colleagues • Procrastination – if you leave CVs and cover-letters to the last minute, you WILL • make mistakes! • Silly/inappropriate e-mail address (i.e cutie_pie@gmail.com). • Wrong or outdated phone number • Writing in TEXT speak, U NO WAT I MEAN? • If you do not receive a favourable response, do not send a rude e-mail or leave a rude phone message. Recruiters have good memories!! www.seo-london.com

26. Commercial Awareness • Do you have a genuine, demonstrable interest in how the City works? • Often the most important differentiator for interviewers • General reading • How the City is structured • “All you need to know about the City” (Chris Stokes) • Recent economic history • “Too Big to Fail” (Andrew Ross Sorkin) • “The Big Short” (Michael Lewis) • “The End of Wall Street” (Roger Lowenstein) • “All the Devils are Here” (Bethany McLean) • Historic perspective • “Liar’s Poker” (Michael Lewis) • “Barbarians at the Gate” (Bryan Burrough, John Helyar) www.seo-london.com

27. Commercial Awareness cont... • Current Market Reading • What you need to know • Facts – current issues, background, etc. • Opinion – your take on the story, wider relevance to what is happening • Legal dimension – for those interested in Law • Sources • (Online) business sections of broadsheet papers (Times, Guardian, Telegraph) • Financial Times – front pages, Lex column, Companies & Markets headlines • The Economist • Bloomberg, Reuters (for those interested in Markets) • The Lawyer, Legal Week, Lawyer2B, Roll on Friday, etc (for those interested in Law) • Read the business commentary/editor columns to help develop ‘your’ opinion www.seo-london.com

28. How do YOU become a strong SEO intern? • Do your demonstrated skills match the competencies required for the role you are most interested in? • Details on required competencies and the roles/industries we cover are listed on the SEO website • Academic excellence • Excellent quantitative, analytic and creative skills • Leadership in extra curricular activities and a demonstrated commitment to community service • Very good attention to detail • Strong interpersonal and networking skills • Career commitment - Commercial awareness - Strong academic reference www.seo-london.com

29. How do you make yourself a Strong Candidate? • Do you have a personality, opinions? • Do you show an interest in the business world and current affairs? • Do you pay careful attention to detail? Can I trust you with clients and big deals someday? • Are you prepared? Can you explain why you are (a) interested in working in a particular business and (b) why you think you will be successful in that business? • Are you bright? Do you have sound analytic and quantitative skills? Do you demonstrate good decision making skills? • Are you creative? • Are you adaptable? • Are you someone who is action orientated? Do you have drive? Are you willing to go that extra mile? • Are you a team player? Can you listen and can you persuade? Will you network? • Will you give back? • To help prepare yourself please visit http://www.seo-london.com/ www.seo-london.com

30. What next? • Make an (online) application asap – all admissions are on a rolling basis! • Please visit the website www.seo-london.comfor more details • Register online with SEO London so we can keep you posted about next steps • Join us on social media • facebook.com/SEOLondonInfo • Twitter@SEOLondonInfo • LinkedIn ‘SEO London’ • SEO interviews will begin in October for all programmes • Start your preparation • Ensure you are commercially aware • Practice numerical and verbal reasoning tests • Practice interview questions www.seo-london.com

31. Thank you www.seo-london.com