1 / 10

MV Stats News

Explore the use of infographics in social media to create a loyal following and drive engagement in the airline industry. Discover how frequent flyers can become brand advocates and how airlines can effectively utilize social media to build loyalty and revenue. Learn about the potential of infographics in spreading information and fostering two-way communication with customers.

kendalla
Download Presentation

MV Stats News

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Vol. 1, Number 3, October 6, 2011 MV Stats News Bringing multivariate data analysis and data visualization to your breakfast table Infographics: Finding its Place in Social Media Julie Cinamon, Staff Reporter Filed: 1/2/2020 7:36 PM

  2. Creating a “Cult” Following • New move in airline advertising/marketing to turn “clients” into “cult” • Generate revenue, loyalty and engagement • Two-way conversation with customers • Damaging online complaints • Use social media to engage customers and build loyalty

  3. Social Media Key to Flying Loyalty • Social media: facebook, twitter, LinkedIn • Benefits of social media: • Immediate communication • Two-way interaction • Reach broad audience rapidly • Identify and target “brand advocates” to generate brand awareness among cult members • But can’t just be online. Have to have a goal: Loyalty (driven by rewards and recognition)

  4. Infographics To Spread the Word • Visual and graphic displays of information • Allow large quantity of complex information to be presented clearly and simply • Current social media incorporation

  5. Frequent Flyers Can Drive Cult • Are rewards and lounge access enough? Do occasional flyers need more to become brand advocates? • SimpliFlying ( http://simpliflying.com/about/ ): • Company working with airlines and airports to increase consumer engagement (consulting, educational seminars, products) • Supporting aviation research conducted at Cranfield University, UK • Use Infographics to disseminate messages • Conducted survey of 200 frequent flyers

  6. Frequent Flyers Drive Social Media Cult • 200 frequent flyers (fly 5+ times per year) • Offline and online surveys • Found: • Frequent flyers use social media heavily • Greater creators and consumers of social media content • More likely to purchase tickets on airline’s websites • Share photos, provide feedback and make flying decisions based on online accounts of experiences and voucher opportunities • Created Infographic to summarize results • http://simpliflying.com/2011/infographic-the-future-of-loyalty-program-will-be-powered-by-social-media/

  7. Top 10 Initiatives to Increase Loyalty & Engagement • Reward points or vouchers for online ticket purchases • JetBlue: Consumer Facebook announcements lead to rewards and points • ANA: Launch new route: free rewards and potential flight if re-tweet ANA Social Rewards Program • Contest essay entries • iPhone apps

  8. Old Infographics Creating New Buzz • Infographics not new method but being used in a novel way to attract consumers • Airlines and airports are looking for new ways to engage frequent flyers • Can reach a broad audience immediately with social network and can create cult-like following • Infographics aid these goals as they are visually appealing, summarize complex information clearly and can create dialog between company and consumer • Caveat: Can be too lengthy!

More Related