Marketing Essentials

Marketing Essentials nChapter 38 Finding and Applying for a Job Section 38.1 Finding a Job

SECTION 38.1 Finding a Job What You'll Learn • How to locate job leads from a variety of sources • The best ways to contact your job leads • How to expand your list of job leads

SECTION 38.1 Finding a Job Why It's Important • This section will help you understand how to use the best sources of job leads to find the job that will start you on your way to success in your chosen career.

SECTION 38.1 Finding a Job Key Terms • job lead • networking • public employment agencies • private employment agencies • direct contact

SECTION 38.1 Finding a Job Finding Job Openings • A productive first step in finding a job is to contact all of the sources available to you that might produce a job lead. A job lead is information about a job opening.

SECTION 38.1 Finding a Job Networking • One of your best sources of job leads is often family, friends, and acquaintances—a network of individuals connected to you. Finding contacts among them is often called networking. Good people to network with are: • family and friends • school counselors • professional people in your personal life • former employers Slide 1 of 4

SECTION 38.1 Finding a Job Networking • Family and Friends Make a list of people who might help you find job leads. Include: • family and personal friends • friends who work for companies where you would like to work • school friends and neighbors who are somehow connected with a business that interests you Slide 2 of 4

SECTION 38.1 Finding a Job Networking • School Counselors Businesses often call school counselors for qualified students for part-time or temporary jobs. • Professional People in Your Personal Life If you have established a good rapport with professional people in your personal life—doctors, dentists, or lawyers—it is likely that they will be happy to help you in your job search. Slide 3 of 4

SECTION 38.1 Finding a Job Networking • Former Employers Even if your job experience was a temporary job, such as babysitting or mowing lawns, your former employers may be good sources of job leads. It is likely that they would be willing to help you find a job if they were pleased with your work. Slide 4 of 4

SECTION 38.1 Finding a Job Cooperative Education and Work Experience Programs • Cooperative education programs allow students to work part-time on a job related to one of their classes. • A work experience program is not limited to a single career area. • Cooperative education teachers and work experience coordinators have hundreds of business contacts and may be a good source of job leads.

SECTION 38.1 Finding a Job Newspaper Ads The Help Wanted ads in your local newspaper are not only a good source of job leads, but they will also teach you about the local job market. You will learn the qualifications required for different types of jobs and the salaries offered.

SECTION 38.1 Finding a Job Employment Agencies • Employment agencies match workers with jobs. There are two types of employment agencies: • Public employment agencies are supported by state or federal taxes and offer services free to both job applicants and employers. • Private employment agencies charge a fee for their services, which is paid by either the job applicant or the employer.

SECTION 38.1 Finding a Job Company Personnel Offices • Large companies have personnel offices to handle employment matters, including the hiring of new workers. You may check on job openings by telephoning that office or by scheduling a personal visit.

SECTION 38.1 Finding a Job Searching the Internet • You will certainly want to look into cyberspace for job openings. By searching the Internet using Web sites like www.hotjobs.com or www.monster.com, you can easily find out which companies have job openings. Search for career-related Web sites that have up-to-date listings for jobs that interest you.

SECTION 38.1 Finding a Job Electronic Resumes • Applying for jobs over the Internet is different than submitting a traditional resume and requires a different resume writing technique. • The format should be text only, without tabs, boldface, italics, or underlining. • Include keywords for job titles, industries, and personal traits. • Include industry-specific jargon, but spell out acronyms

SECTION 38.1 Finding a Job Contacting Your Job Leads • The more job leads you have, the better your chances of finding a job that is right for you. You may choose to contact employers directly or to send a letter expressing your interest.

SECTION 38.1 Finding a Job Direct Contact • Visiting potential employers in person or calling them on the telephone is known as direct contact. Do this when you think you would like to work for a certain company but are unsure whether they have any openings. Be sure to call ahead of time to schedule an appointment.

SECTION 38.1 Finding a Job Letter of Inquiry • Writing a letter of inquiry is another way to determine if there are openings at a company where you would like to work. Be sure to research the correct name and title of the person to whom you should address the letter.

SECTION 38.1 Finding a Job Expanding Your List of Job Leads • You should always be looking for new job leads even as you follow up on existing ones. Expand your list by getting referrals. Each time you follow up a lead that doesn’t result in a job, ask your interviewer to suggest someone else to contact.

ASSESSMENT 38.1 Reviewing Key Terms and Concepts • 1. What are six possible sources of job leads? • 2. What is networking? • 3. What are two methods that you can use to contact job leads? • 4. How can you expand your list of job leads?

ASSESSMENT 38.1 Thinking Critically • How would you feel about getting a job through a family member or personal friend? Would you rather find a job on your own? Why or why not?

Marketing Essentials End of Section 38.1

Marketing Essentials