Assignment 2: Persuasive Presentation

1. Assignment 2: Persuasive Presentation What Makes a Good Presentation?

2. Tips on Creating a Dynamic Presentation • Establish your purpose • Narrow your topic • Identify your audience • Consider design elements and use of visual aids • Determine a method for presenting the material

3. Establish your purpose “The success of your presentation will be judged not by the knowledge you send but by what the listener receives.” • Know why you are communicating your message • Three general purposes for a presentation: • To inform: gives the listener information such as a classroom lecture or to introduce procedures to new employees • To persuade: gets people to do something such as a sales pitch on a new product or a speech to get high school seniors to attend college • To entertain: gives listeners enjoyment through humor, enthusiasm, or drama such as personal stories and inspirational presentations Which purpose will you use? #2: Persuasive

4. Narrow your Topic Depending on the amount of time you have to give a presentation will determine the amount of material and how that material is presented. • Determine what specific information you need to effectively communicate your message • Choose just a few subtopics • When considering a vacation location, what will your audience want to know about their trip? • Where will I stay? • Where will I eat? • What is there to do? A Picture is Worth a Thousand Words Prices, Prices, Prices !

5. Identify your Audience Understanding the audience can make a big difference in the kind of presentation you give, the design of the presentation, and the information included in the presentation. • Determine personal and geographical demographics • Personal demographics—describes your audience • Age group—young singles, married with children, senior citizens • Gender—all males, all females, or a mixed group • Economics—what can they afford • Geographical demographics • Where the people who view the presentation are from. • Ice cream stand would target sports teams in their area Presentation to your peers as opposed to their parents. Target Market

6. Design Elements Remember to consider who your audience is and ask yourself what you want your audience to do as a result of your presentation. Design with that in mind. • Design the slide background • Format your presentation consistently using the same background design, color scheme, type styles and sizes, animations, and transitions • Too much variety causes confusion and frustration • Title slide (1): format this slide with a picture as the background to attract the attention of your audience. • Informational Slides (2-8): create a custom background using the color schemes from the picture you used in the title slide A Picture is Worth a Thousand Words Then consistency

7. Design Elements (continued) • Select font styles and sizes • Use large enough type so everyone in the room can see • Size according to importance (attract the focus of the audience) • Titles: 40-44 point • First level bullets: 30-34 point • Second level bullets: 24-28 points • Captions: 12-20 point • Select a font style which is clear and easy to read • Avoid using narrow type as it is difficult to distinguish individual letters • Use italics and bold sparingly—italics for mild emphasis and bold for stronger emphasis • Choose color carefully—dark on light and light on dark • Mix uppercase (titles) and lower case (sub points) . Always capitalize Proper Names Names of places

8. Design Elements (continued) • Presentation of information • Use key words instead of complete sentences • Bullets • Home tab, Paragraph group, Bullet icon • Include as part of your color scheme • Can customize the bullet to be a picture (flip flop, beach ball) • Limit the amount of material on each slide • One topic per slide (can use more than one slide for a topic) • No more than 3 examples of that topic (ie: 3 hotels) • Include information that will attract interest, a picture, and prices • Add text effects (Animations) so your audience can concentrate on one point at a time • Text appears item by item instead of all at once . Enables the presentation to run by itself Kiosk

9. Design Elements (continued) • Use of visual aids • Knowing which visuals to include is important to the success of your presentation. • Relevant to your topic • Use in conjunction with your topic not as a substitute • Included with the information not at the end of a slide • Enhances the message • Size and placement is appropriate • If a visual and text are displayed together on a slide, do not place the visual too close to the text. Leave enough white space around the visual to set it off from the text. . A Picture is Worth a Thousand Words When Used Correctly.

10. Design Elements (continued) • Transitions • Special effects used to introduce a slide. • Tips: • Limit the variety. A dazzling show with slides sweeping off in every direction may be mesmerizing for your audience, but they may forget what you are saying • Consistency is important. Preferably, use the same transition throughout the entire presentation. • Remember the purpose of the presentation • Adjust the timing to enable the audience to read all of the information and view all of the visuals before moving to the next slide • Can be added to each slide individually or to the entire presentation (Apply to All) . Enables the presentation to run by itself Kiosk

11. Design Elements (continued) • Hyperlinks • Enables viewer to choose which slide to view. • Include 2 types • Link from first slide (home page) to each topic slide • Link from each topic slide back to the first slide • Use a text box on first slide for each slide (Hotels, Attractions) • Use an Action Button to return to the first slide • Insert, Shapes, Action Button, Home Button • Can change fill color and line color to fit color scheme . Action Button