Modernizing your enterprise with hybrid it

1. Modernizing your enterprise with hybrid it Francesco Diaz Microsoft Gianluca Gamberoni HP

2. SQL Server 2012 MISSION CRITICAL CONFIDENCE BREAKTHROUGH INSIGHT CLOUD ON YOUR TERMS

3. Enterprise challenges driving hybrid it Drive greaterIT efficiency Reduce timeto solution Scaledynamically Balance performancewith cost Ensure compliance

4. Hybrid it | Definitions Hybrid IT Traditional NON-VIRTUALIZED Private CLOUDOn-premises Cloud Public CLOUDOff-premises Cloud Pooled (Virtualized) Elastic Self-service Usage-based Non-virtualized applications Managed Services Pooled (Virtualized) Elastic Self-service Usage-based Hybrid Application Portions of applications and data on-premises and off-premises

5. Hybrid it | scenarios and usage Hybrid IT Traditional NON-VIRTUALIZED Private CLOUD Public CLOUD Database Scenarios OLTP (Tier 2, Tier 3) BI Workloads Datamarts OLTP (Tier 2, Tier 3) BI Workloads Big Data Large, Mission-Critical OLTP Data Warehousing Big Data Rationale for Usage Rapid Development Compliance Compliance Economies of Scale Complex, Mission-Critical Applications Economics Scalability

6. Why MICROSOFT for your hybrid it? Hybrid IT Traditional NON-VIRTUALIZED Public CLOUD Private CLOUD Development Tools Identity Management Tools Common Resources

7. Why sql server 2012 for your hybrid it? Scale on demand Fast time to market Optimized productivity Extend any data, anywhere Cloud on Your Terms • Pre-Tuned Appliances • Reference Architectures • Fast database provisioning with System Center 2012 • Unstructured, Structured, Complex • Interoperability • Hadoop Connectors • Windows Azure Marketplace • Common Architecture • Support 640 cores • Dynamic Memory • License Mobility • SQL Server Data Tools • Management Studio • Snapshot backups to Azure • Manage Hybrid IT with System Center 2012

8. Application solutions Traditional NON-VIRTUALIZED Platform SQL Server 2012 • Key Benefits • Required 9’s & data protection • Blazing fast performance • Organizational compliance • Peace of mind Infrastructure “Reduced failover time from 40 seconds to under 3 seconds with SQL Server 2012” Joe Ayres, Senior Manager of Database Administration, Home Shopping Network

9. Application solutions Private CLOUD Platform SQL Server 2012 Database Consolidation Appliance • Key Benefits • Deep application insight • Single pane of glass to manage • SQL Server 2012 optimizations for Private Cloud • Deploy in days instead of months Infrastructure + No difference in performance with SQL Server running on high-performance physical hardware versus SQL Server running on a Hyper-V host.

10. Application solutions Public CLOUD Platform as a Service SQL Azure SQL Server 2012 • Key Benefits • Rapid application development • Dynamic scalability • Managed services Infrastructure as a Service “With SQL Azure, we can deploy internationally without having to migrate customer data from one region to another, without having to replicate databases, and without all of the service management we would otherwise have to engage in.” Jim Graham, Technical Manager, 3M • Built-in cloud connection points to SQL Azure

11. Case study • “With SQL Server 2012 Enterprise, we can sustain 1,500 game rounds per second. That gives our players a much faster, better gaming experience.” The Need Online gaming firm seeks to maintain high availability for its mission-critical gaming applications to achieve business success Traditional NON-VIRTUALIZED Solution: Hybrid Application Mission-critical gaming services with sensitive data kept on-premises for industry compliance Public CLOUD Non-gaming services moved to the public cloud for efficiency

12. DEMO – hybrid application sample scenario

13. HP and Microsoft Strategic Partnership Igniting the contribution of IT to the business • World-leading software and hardware companies • 3-year, $250M joint investment • Portfolio of solutions delivers rapid time to value • Integrated HP and Microsoft Services • Bridge the path to the cloud

14. Appliances for Hybrid IT from HP Hybrid IT Traditional NON-VIRTUALIZED Private CLOUD Public CLOUD Parallel Data Warehouse Massive scale and high performance Complete data warehouse solution Half-rack appliances now available Database Consolidation Appliance Deploy in days instead of months Optimized for databases All private cloud benefits • Business Data Warehouse Appliance • Entry level data warehouse • Business Decision Appliance • Complete self-service BI Reference Architecture: Virtual System General purpose private cloud RA Tested by HP & Microsoft All private cloud benefits

15. Summary Microsoft & HP Offers unique benefits across Hybrid IT environments Hybrid IT Achieves balance between IT efficiency and driving business value for your organization SQL Server 2012 Provides the database platform for Hybrid IT

17. CLOSING SESSION Luca Venturelli Direttore Server & Cloud Microsoft

18. A Major Step With SQL Server 2012 MISSION CRITICAL CONFIDENCE BREAKTHROUGH INSIGHT CLOUD ON YOUR TERMS

19. Offers for you Dedicated workshop tofind out more on EMC valuepropositionforMissionCritical Application in the Cloud, customized on yourspecificneeds. BOOK IT NOW! z Half-day check-up at your office about Tagetik 4 Enabled by Microsoft SharePoint to give your CFO the ability to simplify the analysis of the performance data in a collaborative way.