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Plutus Ships

Plutus Ships. Jack Wilson, Jeremy Gaines, Ruby Galarza, and Kari Warren. Slogan. “Fly with Jumbo”. Target Market. Ages: 18+(health risks may limit ability to use ships) Gender: Anyone who’s into flying… Geographic: US only…. Upper Class to Upper Middle Class

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Plutus Ships

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  1. Plutus Ships Jack Wilson, Jeremy Gaines, Ruby Galarza, and Kari Warren

  2. Slogan “Fly with Jumbo”

  3. Target Market • Ages: 18+(health risks may limit ability to use ships) • Gender: Anyone who’s into flying… • Geographic: US only…. • Upper Class to Upper Middle Class • Any race that has a ton of money

  4. Core Benefits • Get around pretty fast • Fuel efficient • Unique Style • A TON of Room

  5. Selling Price of Product • $1.34 is the value of all these items put together for a space-ship

  6. Product Extention • Along with this space ship you will be able to buy a space suit as well as a supply of space food for a week.

  7. Co-Brand – our co- brand will be NASA. Our company is the licensee in this situation and their company is the licenser. This cobrand makes a good partnership because our company has to do with traveling in space and so does NASA. Also this is a good partnership because NASA could use our spaceship to travel in space. • Advertisement - The Activity that we will advertise our company at is a Miami Heat basketball game at halftime. We will explain our company and our ship at that time. One reason we will be advertising our company at this game is because it is a public event and there will be many viewers. Also it would be a good time to get our company and what we do to the public eye. And lastly we will be choosing this event because the spotlight will be on us when we present it and there will be minimal distractions. In return we will receive lots of custermerswanting to know more about our company. Also we will get offered a joining partnership with NASA.

  8. Flyer

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