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Merchants of Cool: Media Influence on Youth Culture in America

Explore how media shape and reflect American youth culture, the impact of marketing on teenagers, and strategies to mitigate influences. Watch Merchants of Cool video for insights on media economics.

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Merchants of Cool: Media Influence on Youth Culture in America

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  1. Media EconomicsPart 3 Merchants of Cool: How media reflect, create youth culture in America JAMM 100

  2. Schedule Update • Today: Media Economics, conclusion • Merchants of Cool video • Tuesday: Last day for makeup exams • Wednesday: Computers & the Internet • Exam 2 scores returned • Friday: Paper 2 due (in class) • Submit papers in advance: Admin 347 • 8 a.m.-12 noon, 1-5 p.m. [ask for time stamp] JAMM 100

  3. Paper 2: Due Nov. 19 • Section 1: JAMM majors – Media Careers • Advertising • Journalism • Public Relations • Broadcasting/Digital Media • Section 2: Non-majors have 2 options: • Choose related career field (i.e., marketing) • Write paper on Media Effects JAMM 100

  4. Paper 2: Assignments JAMM 100

  5. Exam 4: Thursday, Dec. 16 • 10 a.m. (time set by Registrar’s Office) • Regular classrooms • No early exams will be given • Students must take all 4 exams to pass the class JAMM 100

  6. Clicker Quiz #1 During the last two weeks, which of the following have you purchased? (choose the most recent item) • Music download (iTunes, etc.) • Cell phone or other electronic device • Video game (Wii, etc.) • Clothing or shoes • Video rental (Redbox, Netflix, etc.) JAMM 100

  7. Extra-Credit Opportunity • Wednesday, Nov. 17 • 6 p.m., SUB Ballroom • Tickets: $3, Nov. 16-17, outside Commons • Sponsored by International Affairs Club, Oxfam, ASUI • Paper due: Nov. 29 • Monday after Thanksgiving Break JAMM 100

  8. Marketing to U.S. teenagers • 31.6 million 12-19 year-olds in the U.S. • the largest generation ever • Heavy consumers of media • 65% of teens have TV sets in their rooms • 83% of teens reported going online in 2004 • Doesn’t reflect popularity of FaceBook, MySpace, You Tube since then JAMM 100

  9. As you watch the video, consider… • Do the media create the culture of Americans aged 15-24? • Or do they merely reflect it? • How could the influence of marketing aimed at teenagers and young adults be reduced? JAMM 100

  10. Disclaimer This video contains graphic language and some sexually suggestive imagery. Viewer discretion is advised. JAMM 100

  11. FRONTLINE: Merchants of Cool JAMM 100

  12. Clicker Quiz #2 In the video Merchants of Cool, which soft drink company hired hip-hop musicians and sponsored parties in an attempt to be cool? a) Pepsi b) Coca Cola c) Dr. Pepper d) Sprite e) Red Bull JAMM 100

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