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Nutrition Professional in Private Practice: Building a Thriving Business

Learn about the growing trend of private practice in nutrition, reasons for its popularity, essential skill areas, marketing strategies, and qualities needed for success. Explore various work settings and roles in private practice, along with tips for starting a practice, setting fees, and required readings in the field. Whether you desire autonomy, work-life balance, or a competitive edge, this guide covers key aspects to establish and manage a successful private nutrition practice.

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Nutrition Professional in Private Practice: Building a Thriving Business

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  1. Nutrition Professional in Private Practice

  2. Private Practice • Reasons for the growing trend • Loss of jobs • Desire for autonomy • Set work schedules (work-life balance) • Greater interest from general public in nutrition • DC has consulting dietitians network and private practice manual

  3. Private Practice • Which skill areas will help someone in private practice to gain the “competitive edge”? • Marketing! • Marketing strategy or business plan needed • How to sell service – create image

  4. Private Practice • What qualities needed for future private practitioners? • Entrepreneurial approach • Determination, perseverance, and initiative • Self confidence and speed in decision making helps manage • Self-directed, action-oriented, energetic, tolerant of uncertainty

  5. Private Practice • Possible work settings? • Everywhere! • Private office, medical centre, nursing homes, schools, private home, etc. etc. • Possible practice roles? • All! • Group education, research, evaluation, program design, individual counseling. . .

  6. Starting a Private Practice • Know potential location • Willing to pay for service? • Acquire marketing skills • Ensure sufficient funds • Up to 3 years to establish practice

  7. Starting a Private Practice • Know how to create contracts • lawyer needed? • Set fees and hours of work • Network! • Don’t limit practice to one nutrition area

  8. Setting Fees • 3 categories of business costs • Salary • Benefits • Business and office expenses • Competition charges?? • Use fee schedule as guide • Charge fair & competitive fee

  9. Required Readings • Hasler, Brown, & Burns. (2009). ADA Position paper. Functional Foods. • Ryan-Harshman, & Vogel. (2009). Nutritional genomics: A new frontier. • Morin, & Castle. (2009, April). Nutritional genomics: Are Canadian consumers interested? • Morin, & Castle. (2009, June). Knowledge and perceptions of nutritional genomics among Canadian healthcare professionals.

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