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Broulim’s Artisan Bread and Fresh Tortillas Case

Broulim’s Artisan Bread and Fresh Tortillas Case. Caitlin Trani Kyle Manning Chantelle Rowley Christian Holman Kristi Keester. Just noticeable difference. Albertson’s French B read vs. Broulim’s Artisan Bread Samples - explain benefits and uses

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Broulim’s Artisan Bread and Fresh Tortillas Case

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  1. Broulim’sArtisan Bread and Fresh Tortillas Case Caitlin Trani Kyle Manning Chantelle Rowley Christian Holman Kristi Keester

  2. Just noticeable difference • Albertson’s French Bread vs.Broulim’s Artisan Bread • Samples - explain benefits and uses • Advertising – handmade, fresh daily, no preservatives • Pictures – make it look unique

  3. Just Meaningful Difference • $1.00 off coupon • Same price as sandwich bread • perfect for the current target customer.

  4. Associative Network

  5. Prototype Characteristics • Artisan Bread • Freshness • No preservatives • Baking process • Authentic • Clean • Consistent • Knowledgeable • Comfortable • Inviting • Open

  6. Consumer Motivation

  7. Bakery Brand Personality • Now • Cold • Dull • Uninspiring • Closed off • Recommended Personality • Knowledgeable • Friendly • Helpful • Open

  8. VALS Segmentation • Makers • Homemakers • Find joy in creating or fixing something • Willing to try new things • Current Target • Experiencers • Higher disposable income • Willingness to try new things

  9. ATO Chart

  10. ATO Chart Template

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