1 / 11

Skills for a Sustainable Business Enterprise

Skills for a Sustainable Business Enterprise. Social Media and PPC. What is a social network?

kenyon-lane
Download Presentation

Skills for a Sustainable Business Enterprise

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Skills for a Sustainable Business Enterprise Social Media and PPC

  2. What is a social network? “A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.” Wikipedia, 2009 Incidentally – a social network…. How many social networks do you belong to/use? How many ‘social networks are there?

  3. Lets look at that definition again!!! “A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.” YOU DON’T HAVE TO BE INTERESTED IN EVERYTHING

  4. Now to the web…. Let’s take a quick look at Twitter and Twitter Search Then some cool tricks on Facebook Finally… A cool video (why not….)

  5. PPC • Pay Per Click advertising When businesses want to advertise on websites such as Google, Facebook, Yahoo, Bing they use PPC

  6. BENEFITS • You are able to determine daily budget • You define the amount you are willing to pay for each visitor • If no-one clicks you don’t pay a penny • Keyword targeting – remain competitive • Use social media to target specific demographics

  7. NEGATIVES • What do you think are the negative aspects of PPC? • How does PPC compare to other forms of marketing? • Would PPC work for your business idea?

  8. kthxbai @floppyarms @Coventry_IAE

More Related