1 / 18

Making successful fanpage for youth/voluntary service NGO

Making successful fanpage for youth/voluntary service NGO. For social networks – facebook , vkontakte etc. The info on the page and timeline should be:. Consistent , regular

kenyon
Download Presentation

Making successful fanpage for youth/voluntary service NGO

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Making successful fanpagefor youth/voluntary service NGO For social networks – facebook, vkontakte etc

  2. The info on the page and timeline should be: • Consistent, regular • Visual presentation is important – profile picture of right size (logo of organization or campaign, relevant background info) • Fresh and unique content (your own as well as from others) • Change your page visually every now and then (seasonal, or connected to some important activity) • Use applications smartly – do not overwhelm • Cleaned up from irrelevant messages and comments

  3. Identifiable with you (not one about sport and the other about cars) Put your logo, info about your organization, link to web-site, twitter, youtube channel etc

  4. Simple messages with photos work best

  5. About 1500 likes versus 600 likes Or versus 379 likes

  6. Mix of different kinds of updates – own post, share link from somebody else, link to your web-site, photo, video, status update. Source: http://capulet.com/2012/07/slides-and-notes-from-netsquared-camp/

  7. FB is: • not a newsletter – it is a conversation. So you should be ready to interact with your page, or let your followers interact • experiment and test • it’s not about advertising who you are and what you do, it’s about being part of the community. If you do not like FB – you might have hard time promoting your organization there (case of SVIT :-)) • FB allows to have lasting contact with your audience (user loyalty) • Viral spread of info and snowball effect – if people like your post, it will appear in their newsfeed, and thus you will reach more and more people Your community will not grow in one day – it’s a process that takes time – and continuous work and input from your side

  8. Ideas for interaction: • ask questions (for instance provocative – invite to interact – 350) • do contests(picture contest) • Ask to sign petitions (Greenpeace) • think of small awards/recognition/reward for active users • Ask to put logo of your organization and include them in collage (Cancer Research UK) • Cooperate with other organizations/institutions for interactive aspects • It’s not realistic to organize regularly big and creative actions to attract visitors – it works well once, and then you need to think about maintaining and developing its results

  9. Examples of actions which brought a lot of likes to fanpages • Giving coupons • Doing some contest with prizes (photo contest – award is no participation fee in workcamp, voting online) • Ask to like your page and give smth in return – include in photo collage (Cancerresearch UK) • Ask users to vote on some activity (select project to support Under Armour) • Cooperate with like-minded business to offer some reward for those who join your page (this will also advertise the business – Southwest example)

  10. Tips for content: • Related to your organization and its work • Mix your own info and from other organizations/sources • Page is a public space - not for private conversations or internal jokes • Avoid too much self-promotion – instead share about activities, feedbacks of participants, results of work, feedbacks from local partners • Works well: mix your own content with content of others (1/3 for your own, use different media • Find groups with similar interests and interact with them on facebook – improve content of your page, and bring more users with similar interests. For instance, workcamp report about project with kids/roma can be posted on organization working with kids/roma – and you also get likes from them

  11. Do not: • Leave empty fields with info about your org • Overpost(start with twice a week, optimal seems to be 7-10 posts per week – so average 1 post a day) • Post too long messages (100-250 characters is best, gets more likes) • Ignore statistics • Post things not relevant to your org

  12. Some interesting numbers, discoveries and facts: 18 of most popular posts – photosSource: http://capulet.com/2012/07/slides-and-notes-from-netsquared-camp/

  13. Some interesting numbers, discoveries and facts: Thursday and week-end are the periods of highest activity on FB – keep important messages for this timing Source: http://capulet.com/2012/07/slides-and-notes-from-netsquared-camp/

  14. Some interesting numbers, discoveries and facts: • Comments – multiply audience by 2.5, shares – by 5 • Short messages are most efficient (twitter style), as user spends few minutes or even seconds looking at your content • How much time is your user spending online – minute or even seconds • Look what other similar (and not) organizations are doing, do not copy – adapt to your organization, its needs, aims – and scope

  15. Questions? • Presentation goes on the blog 

More Related