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Reading asos

Reading asos.com. Sergio Pizziconi. Plan of the day. Q&A Projects - Reading : asos.com. Dr. Baffa D’Aquino Two vignettes. Plan. EXTRA-CLASS work: read Keep on working on your CVs and cover letter

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Reading asos

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  1. Reading asos.com Sergio Pizziconi

  2. Plan of the day • Q&A • Projects • - Reading: asos.com Dr. Baffa D’Aquino Two vignettes Plan • EXTRA-CLASS work: read • Keep on working on your CVs and cover letter • Chapter 4, reading #3 pp. 158-159 (Really Grand Openings) Summary in English RE-PHRASE • [mark verb and subject] • Chapter 2, case study 2 (ASOS) and 4 (Ben Sherman) [mark verb and subject]

  3. Review 1/4 Phonology: Vowels: exercises from /i/ to /a/ and from /u/ to /ɒ/ (lowering your jaw) from /i/ to /u/ mind driven; puff of air (see IPA chart). // Where accent falls is relevant: 1) OBject (n.) – obJECT (v.), 2) if lost, stress the first syllable, you’re likely to sound right. // Stress movement shortens/weakens previously stressed vowels (also in writing): proNOUNce  pronunCIAtion // Miss /s/ unvoiced Ms. /z/ voiced This /s/ These /z/ // “gh” mute (though, thought) OR /f/ (rough, tough)

  4. Review 2/4 Morphology: ADJ+lyADV; N+lyADJ // V+er N(s.o./s.t. does V) // To+N(and most words)V (googleto google; wowto wow) // V + ance/ence  N (differ+ence, perfom+ance) // Adj+ en  V (to make s.o./s.t Adj) // Adj(max2syll.) + er  Adj (comparative: more Adj) Adj(max2syll.) + est  Adj (superlative: most Adj) BUT: good – better – best; bad – worse – worst // Singular: Thesis, Analysis, Hypothesis /s/ unvoiced Plural: Theses, Analyses, Hypotheses /z/ voiced // Help+less antonym help+ful

  5. Review 3/4 Syntax: Verbs: transitive Vs. intransitive (Directobject, Indirectobject, Oblique object)// passive Vs. active (mentioned)// AUXILIARY verbfor the perfecttenses (actually, aspect) ALWAYS tohave (e.g., Thingshavechanged) BUT: passive voice (e.g., Ruleswerechangedby the CEO) or fewconstructions (e.g., are youfinished?) // Phrasalverbs. Verb+ ADV or Prep. // Typicaldeclarativesentencestructure: Subj + Verb +….. Typical negative: Subject + do/does/did+ not+ V(base form) Typicalquestion: Do/Does/Did+ Subject + V(base form) N.B. When some sortofauxiliaryisalready in the sentence USE IT insteadofaddingto do Emphatic statement Subj+do/does/did+V(base form) // Skoda is…, Italy/France/Japanis… [WITHOUT article] BUT The UnitedStatesof America, The United Kingdom, The Netherlands // Once upon a timetherewasasmallvillage in the country. Thevillagewas… In light of (mainly US) In the light of (mainly UK)

  6. Review 4/4 Pragmatics: Do not pick on students or class fellows. //“See you later.”// Language varies across jobs. //Think it over before saying “No, this is wrong” Recommended: “Very interesting point/question. Let me point out though that…” or some sort of hedging (softening expression).//FORMAL: Dr. Pizziconi, your course is interesting [NOT: his/her]. INFORMAL: Sergio, your course is interesting. {“On a first name basis” “May I call you Sergio?”}.// How is it going? How (are) you doing? What’s up? Wassup? Sup?  It’s always Good.// Expectation of truthful statement. Lag time between turns: When asking for questions, wait for a longer time. Tools: www.thefreedictionary.com Also, the financial and legal dictionaries within and the Idioms section. Check for the frequency of sentences googling them in quotes “……..”

  7. FOEs 1/3 - Information (uncountable: much information NOT many informations , NOT an information) • Economy Vs Economics • Security (against criminal actions) Vs Safety (against dangerous actions) • Across (time, space whether real or abstract) Vs Through (space; means/tool) - Frequent (a bar, a restaurant) Vs attend (a course/program/school) • I study English Vs I study the English language • Aim/Attempt at (+ N; V-ing) OR to (+ V-base form)

  8. FOEs 2/3 - I’m graduated FROM Aversa high school I graduated FROM/AT Aversa high school - Such as (listing examples) as (in the function of) - Comparison and manner: As (+entire clause) like (+noun) • Wal-Mart is one of the largest employers in the US. In fact it’s the largest (A dire il vero) • Industry usually means productive sector. Plant, factory (are the words for the place where things are manufactured) • When a word is not used because of its meaning but as a word to be dealt with, mark it somehow: The verb can expresses…; The verb “can” expresses…; The verb can expresses

  9. FOEs 3/3 • What’s wrong in the sentence below? • Is more correct to use “may” to mean permission. • Io sono d’accordo  I agree with+N/ to +Vbase form (clause)…. [NOT: I am agree] • A Facebook page is/isn’t useful to keep in touch [NOT for to keep in touch] • Possessive case: The doctor’s house Vs X Dr. Smith’s house The consumer’s choice Vs The consumers’ choice BUT The child’s toy Vs The children’s toy BUT X Giordano’s book Vs The Giordano book

  10. Course organization • University home page: http://www.economia.unina2.it/suneco/site/it/index • http://www.economia.unina2.it/suneco/site/it/docenti/details?username=serpizz • Facebook page www.facebook.com/groups/englishSUN • Posts, surveys, material • Structured lexicon: maps • The portfolio: procedures • Now-Here English Island (on M, T and W white kerchief) • The projects

  11. About Projects 1/2 See Usage note in Thefreedictionary Regular path: • Choose one case study (Chp 2) • Compare the case in the text-book to/with (?) another case that you will choose and on which you can also find some related academic/professional sources • Write down a proposal by April 19th (email submission is allowed if you cannot talk to me during office hours): • Name…… • Textbook’s case • Other case [Just name it and report a relevant URL] • Why? What is your goal? [explain] • Sources [Bibliographic references of at least two professional/academic articles]

  12. About Projects 2/2 Individual path: • Think of your own interests (other classes you are taking, your forte, your strongest suit, your hobby, something weird you noticed) • Possibly compare two cases on which you can also find some academic/professional sources • Write down a proposal by April 19th (email submission is allowed if you cannot talk to me during office hours): • Name…… • Your interest [Just name it] • The case/s [Just name it/them and report relevant URL/URLs] • Why? What is your goal? [explain] • Sources [Bibliographic references of at least three professional/academic articles]

  13. 13. You will go to class everyday! obligation command necessity 7 11 7 13 14 advice 11 permission 7 6 9 5 3 polite request 5 4 2 4 ability 7 1 9 hedging 4 10 15 8 13 12 futurity 18 possibility 16 10 17 14 willingness likelihood

  14. Reading: asos.com • Any question? • Start an individual worksheet. Entitle it, “Conventional sentence structure”. Copy in a numbered list the sentences I will point you at. You will not submit this. ALWAYS BRING TO CLASS THIS WORKSHEET

  15. Reading: asos.com • Here we are dealing with “e-business,” right? • Prepare a piece of paper that you will submit (name, student ID, date) • Explain (maximum 5 lines for the whole thing): • A) one marketing strategy of asos.com’s that is only online • B) one marketing strategy of asos.com’s that is not online but is supposed to help the digital outlet

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