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The Creation Generation

The Creation Generation. A media project that showcases young creators and innovators and explores how we can grow South Africa ’ s Creation Generation and their impact. Who is the Creation Generation?.

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The Creation Generation

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  1. TheCreationGeneration A media project that showcases young creators and innovators and explores how we can grow South Africa’s CreationGeneration and their impact.

  2. Who is the CreationGeneration? They are young innovators, creators, designers, artists and ingenious entrepreneurs who change the way we think, create and live in the world. See the story of Kelvin Doe from Sierra Leone … he represents Africa’s CreationGeneration http://www.youtube.com/watch?v=XOLOLrUBRBY#at=529

  3. The Creation Generationshortlisted for A call for submissions, public voting and selection by panel Short films made by young filmmakers showcasing our CreationGeneration 1-2 min reversions of short films for web, mobile and fillers for television A dynamic documentary on theCreationGenerationand stakeholder conversations Dynamic events/experiences, content distribution and media exposure of our CreationGeneration

  4. TheCreationGeneration Why we need the project The youth are the shapers and creators of the future. Let’s inspire them to do this. There is an urgency to create a constructive & dynamic place in the South African economy for our youth. Let’s explore how. The issue of a challenged youth is universal. Young people across the world need an invitation to apply themselves to define a new way of thinking, creating and living in the world. Let’s start a CreationGenerationrevolution and demonstrate how.

  5. Project aims to… • Showcase the talent and genius of our youth - from grass roots solutions to sophisticated high tech innovation • Inspireconversation amongst stakeholders to mobilize greater supportfor our dynamic youth • Add to the groundswell of positive action inspired by the World Design Capital 2014 and its themes • Promote South Africa’s CreationGenerationfor the world to see • Provide top quality content for social media networks, the international market and broadcasters, distributors, festivals and other innovative events – showcasing South Africa, Partners and Sponsors behind the CreationGeneration

  6. The opportunity for sponsor partners TheCreationGeneration Engage the Youth Market in a dynamic and inspiring way Create and associate the brand with powerful youth role models Engage stakeholders in conversation re development and young enterprise Shape a language framework to ignite positive thought and action and connect with “cool culture and experience” Exercise brand and social leadership simultaneously

  7. The project CreationGeneration

  8. STEP 1: CREATOR CALL Feb/March 2014 • The project will call for and receive submissions of people who represent theCreationGenerationand their projects or creations in a range of categories. Submissions will be showcased on web & digital platforms for public to engage and vote on. Art, fashion, design, music, drama, film Science, Medicine Environment, Agriculture Architecture, Engineering, Technology Community, Social

  9. STEP 2: SHOWCASE & SELECTION March/April 2014 Public vote for most inspiring candidates A panel will select the people and creations for the CreationGeneration short films and the documentary Panel will also select CreationGeneration finalists for funding & development support presentations to corporate sponsors, investors and angel financiers Dynamic PR campaign to share our CreationGeneration with the public

  10. STEP 3 :YOUNG FILMMAKERS & short films May to August 2014 • Young filmmakers pitch their short film idea to a panel • Best pitches get opportunity to produce their film. • Each film will be no longer than 12 minutes. • Each film will be re-versioned into a 3-minute versions for the web, mobile and the Bozza platform and as fillers for television.

  11. STEP 4 : DOCUMENTARY January to August 2014 • Will frame the term CreationGeneration and put people and stories to this idea. • Will sketch the environment, the conditions and the support that allow a CreationGeneration to flourish • Will explore what we need in South Africa to make this happen. • Will look at social entrepreneurship and impact investing and how investment funds can be redirected to groundbreaking projects. • Will showcase the institutions behind social innovation. • Will inspire the youth and encourage stakeholders and investors to get behind the CreationGeneration

  12. STEP 5 : Screenings September to December 2014 • VIP screening event • Plug into World Design Capital Platforms • Quirky “Short & Sweet” screenings alongside or inside other experiences • Online uploads and more of “the making of” • Distribute content widely for broadcast and screening

  13. The platforms CreationGeneration

  14. Multiplatform exposure • Through a dynamic and interactive publicity and social media campaign throughout 2014, we plan to encourage widespread participation, support and conversation around the CreationGeneration concept, the people and the stories. • The content will be tailored to and released on multiple platforms for market & stakeholder audiences • Partners and sponsors will be acknowledged across all these platforms as the terms and conditions allow.

  15. Experience platforms: market & stakeholders CreationGeneration • World Design Capital 2014 –shortlisted for the programme • National (to be negotiated) and Regional Television & Radio • Closed Network TV: Taxis, Airports, Airlines, Hotels • Digital: Youtube, facebook, twitter, Bozza (Mobile platform for artists to chare their work) • Quirky “Short and Sweet” film experiences – indoor & outdoor • Film Festivals • Schools, Universities & Technikons • Documentary screenings for conversations with stakeholders

  16. The partners CreationGeneration

  17. A collaborative stakeholder effort • Media partners to promote project, call for submissions and share our CreationGeneration: Vuzu TV, MTV & YFM & their digital platforms (to be negotiated) • Film partner to reach filmmakers: Big Fish Film School (further developmental impact) • Network partners to reach our CreationGeneration & provide platforms for extension into 2015: Design Indaba, Bertha Institute for Social Innovation & Entrepreneurship, Orbis Foundation, Universities & Technikons & others • Corporate sponsors to fund the project and provide meaningful funding & opportunity to our top CreationGenerationcandidates

  18. Headline sponsor @ R1.25 million… shape the opportunity to fit • Naming rights … the “X brandname CreationGeneration” • Mention on all content & materials & 30’ message at end of documentary • Mention in collateral, press releases, promos, website, social media • VIP screening of short films and documentary • You are an engaged partner on the project and enjoy exposure through a multi-media publicity campaign which you are party to shaping • Shape the project to suit your corporate (CSI and stakeholder) and market engagement needs • Use influence to negotiate better media & “prize” deals for the project • Select other corporate partners with a strategic fit to the Sponsor brand and CSI focus and use your influence to bring them on board • Sponsor is the lead voice in stakeholder engagement and conversation

  19. The preparation CreationGeneration

  20. Workshop, Promo development & Publicity LaunchNovember/December 2013 CreationGeneration • Workshop with partners for input and approval of • Project scope & definition, and plan • Creative direction, • Panel and selection criteria • Eventing focus, • Production focus, • Publicity and marketing • Promo development • Publicity launch of project with sponsors & partners

  21. TheCreationGeneration Be part of the magic

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