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Christa Pusateri, President Hook Marketing & Design HookMD.com

Christa Pusateri, President Hook Marketing & Design HookMD.com. What Is Branding? Top 10 Brand Blunders of All Time Introductions and overview of the workshop – 10 Min Brand Identity, Assets & Collateral -15 Min Brainstorming Ideas, Resources and Mind Maps -15 Min Break - 10 Min

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Christa Pusateri, President Hook Marketing & Design HookMD.com

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  1. Christa Pusateri, President Hook Marketing & Design HookMD.com

  2. What Is Branding? • Top 10 Brand Blunders of All Time • Introductions and overview of the workshop – 10 Min • Brand Identity, Assets & Collateral -15 Min • Brainstorming Ideas, Resources and Mind Maps -15 Min • Break- 10 Min • Creative Group Collaboration – Take 10 minutes per member to brainstorm the brand (40-50 Minutes) • Promoting Your Brand – High Level Overview of Marketing, PR and Social Media Basics (10 Minutes) • Wrap Up & Your Next Steps (Homework) – 10 min Agenda

  3. Get Attention • Be Memorable • Engage • Build Trust • Gain Loyalty Goals & Elements of Branding

  4. Brand Perception Your brand is made up of perceptions created by you, customers, employees, media and outside influencers.

  5. Mind Map the Elements

  6. Branding Basics

  7. Identity Collateral Critical Components of Your Brand Design LOGO Elements/ Assets Messaging Slogan

  8. Minding Your Brand

  9. Brand Brainstorming

  10. Brand Evolution Source: Logopedia.com

  11. Psychology of Your Branding Choices Source: TheLogoCo.net Source: thelogocompany.net/blog/infographics/psychology-color-logo-design/

  12. Typography Source: j6design.com.au/ClientArea/Choosetherightfont

  13. Branding Process

  14. Brainstorming Process Source: http://www.comindwork.com/weekly/2012-05-28/productivity/brainstorming-process-diagram

  15. Brainstorming Questions

  16. Why do you do what you do? • Does your story really define what you do? • What makes you, your product, service or business stand out? • What makes it blend in? • How is your product different? • How is your service special? • Are you delivering on your promise, original, unique, fastest, flexible, enduring, best? • Can you create a new market and do something that hasn’t been done before? • Can you reinvent something that’s already been done and do it better? • What do people care about right now? • What’s not selling today that might, if you marketed it in new ways tomorrow? • Could you produce something enduring, that’s scalable? • Is it possible to create scarcity? • How is your product compelling? • Is your name evocative? • Does your work start conversations? • If not how could you make that happen? • Are you giving people a sense of your purpose and values? • How does your product or service make people feel? • What’s your legacy? 20 Bonus Brainstorming Questions

  17. Resources

  18. Invest In Your Brand • Define Your Own Identity • Create Standards & Specifications • Define Your Core Elements • Defend Your Brand • Enforce Brand Standards • Communicate throughout company • Use templates for consistency • Control communications • Consistently Review & Remodel • Your visual brand should be a unique, authentic and an attractive representation of you. • #MindYourOwnBrandor it will be created for you! Key Takeaways/Homework ​ Christa Pusateri President Christa@HookMD.com Mobile: 386.965.4817

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