Welcome!

2. Welcome! Stephanie Petrilli Communications Director, Alliance of AZ Nonprofits Tracey McConnell Grants Coordinator, Yavapai County Community Foundation Tina Blake Development Coordinator West Yavapai Guidance Clinic Foundation Ryan Ridge, Technology Dev. Director and Chalease Linderman, Community Development Director CommunIT CommunIT

3. Agenda • Welcome & Introductions • Overview of Arizona Gives Day • Maximizing Support A. Awareness B. Planning C. Execution D. Donor Serve & Amaze IV. Minimal Effort Success Strategies • Closing Statements – Alliance, YCCF, CommunIT & AFP • Activate Your Profile Online & Network

4. What It Is: • Collaboration between Alliance of Arizona Nonprofits and Arizona Grantmakers Forum • 24 hours • Completely Online • Goals: • Raise public awareness • Increase nonprofit capacity • Increase individual giving

5. Our Beliefs: Nonprofits Drive Our Success

6. Our Beliefs: People Embrace Our Message Sky Island Alliance

7. Our Beliefs: Local communities create the fabric of our work.

8. Our Beliefs: The dollars are secondary. Desert Voices

9. How it Works 1) Nonprofits create a profile using an online giving platform

10. How it Works 2) Nonprofits across Arizona spread the word

11. How it Works 3) Everyone goes online on April 9, 2014

12. How it Works 4) Find, learn about, and contribute to causes you care about

13. How it Works 5) Raise funds and compete for prizes In 2013, 40 different nonprofits received incentive prizes, totaling $179,500 There were categories for small and large nonprofits to compete in.

14. Why Arizona Gives Day? • Responding to needs of Alliance Members: • Public education about nonprofits • #1 challenge of our members: fundraising • Needs of Philanthropic Community • AZ Ranks 40th for average charitable donations • Reduce pressure on institutional donors • National Trend of Online Giving Days • Minnesota – launched in 2009 - $70 million to date raised • Colorado – launched in 2010 – over $36 million to date raised

15. How much does it cost? • No fee to participate (does take staff time and internal resources!) • 6.9% transaction fee on each donation • 4.9% Credit Card Processing and Razoo • Competitors to Razoo: 4.75% – 15% • 2% Held in fund at Arizona Community Foundation for Arizona Gives Day Campaign

16. 2013 Monetary Results Statewide: • 11,176 donations from 8,584 unique donors • 647 nonprofits received donations (80% of 807 nonprofits registered) • $928,541 contributed for those nonprofits Northern Arizona: • About 150 nonprofits • Over $91,000 raised on March 20 • 1300 unique donors

17. When measured per capita (calculated as Arizona Gives Day donations per total residents in the population of a city), wealthy communities like Paradise Valley and Scottsdale rose to the top; but residents of Sedona and Flagstaff were more generous than the statewide average: Sedona gave at a rate of $1.16 per capita, and Flagstaff gave 30 cents per capita, compared to Phoenix and the statewide average, which were both 10 cents per capita.

18. Non-Monetary Impacts • Access online giving • Build new marketing presence • Connect with other nonprofits • Building excitement of board and staff • Find new people who care about your mission Arizona Foundation for Women

19. Lessons Learned • Increased branding and messaging that is donor-centric • Encouraging matching grants and major gifts • Better understanding of nonprofit needs • More time for nonprofits to prepare • Empower local communities

20. A Winning Outlook: • Concept of abundance • Focus on your impact • Donor choice • Social change movement

21. Maximizing Support

22. Why do you want to participate in Arizona Gives Day?

23. Collaborate with other nonprofits Strengthen the sector Develop new marketing messages Share our message with new supporters Strengthen our individual giving base Access online giving tools Build our social media audience Raise money for a specific project Serve more people

24. In order to be successful, WHO do you have to engage? Think beyond your development department

25. Why the board? • Board’s role in fund development • Connection to your mission • Tool that is easy for “non-fundraisers” to use

26. Why other staff? • Connection to your mission • Teambuilding • Everyone is a philanthropist • Viral nature of Gives Day – gain critical mass

27. Easy Internal Engagement • Introduce at board and staff meetings – gain their ideas and involvement • Set a goal and define the impact of the goal • Ask everyone to schedule their donation in advance • Create day-of game plan that involves key players

28. Fun ways to engage internal team: • Securing a matching grant or community partner • Thank you calls on Arizona Gives Day • Filming a creative video for your Razoo page • Creating a unique social media campaign • Host a day-of event

29. SOCIAL MEDIA FOR SOCIAL GOOD

30. Who We Are CommunIT, LLC is a full-service managed IT services provider. We fuse high-quality technical expertise with a strategic and creative business approach to develop solutions that directly impact nonprofit missions and build capacity!

31. In this session… • Understand the componentsof implementing a socialmedia strategy • Create a social media strategy applicable to Arizona Gives Day and beyond

32. Evaluate Do you have: • A solid foundation to build upon? • Reliable internet connection? • Reliable computer? • Reliable way of sharing information with your peers? Stable & Secure Infrastructure

33. Evaluate Do you have an efficient way to store and manage prospect (and existing) donor, volunteer or supporter contact information through this social media outreach strategy? Data Management Stable & Secure Infrastructure

34. Evaluate • Do you have a website? • Does your website clearly convey your organization’s brand and identity? • Is your website easily navigable, visually appealing, with all information accessible within 2-3 clicks? • Does your home page have a clear Call-To-Action button? • Is your website mobile-friendly? Websites & Email Data Management Stable & Secure Infrastructure

35. Evaluate YAY! You are now ready to plan your social media strategy!! Social Media Websites & Email Data Management Stable & Secure Infrastructure

36. Plan • Define your vision • Identify the stakeholders • Identify your goals • Identify target audience • Define your message

37. Selecting Your Social Media Outlets PEOPLE PERSPECTIVE PHOTOS THE 6 P’S OF TRENDING SOCIAL MEDIA PASSIONS PINNING PLAY

38. LET’S GO BACK IN TIME TO COMPARE MODERN DAY SOCIAL MEDIA TO THOSE OF THE OLD AGES…

40. Create Content We’ve got the plan in place, identified the key stakeholders, solidified our organizational message, defined our target audience, and selected our social media channels. Now what? THERE’S MORE??

41. Create Content SOCIAL MEDIA

42. Create Content SOCIAL MEDIA The 80/20 Ratio: 80% Content Sharing 20% Self Promotion

43. Create Content How often should we post content? Be realistic. Be consistent. Be real.

44. Implementation & Consistency • Build your team • Engage with your audience • Your website is your “home base” • Provide incentives • Brand your outlets with the same name

45. Ten Rules of Social Media • Create a great profile and it starts with a positive profile picture Worse The after-hours professional Great Company logo, even better if you are a well known brand Good Mary Thompson, President of Mr. Rooter Bad No matter how cute your pet is, resist!!

46. Ten Rules of Social Media • Create a great profile that reflects your organization, and doesn’t drive away business

47. Ten Rules of Social Media 2. Curate Information and Link Link to the source of information Interesting title to trigger a reaction

48. Ten Rules of Social Media • Good content > self-promotion • Respond • Stay positive, react positive! • Post on a consistent basis • Be open and adapt to change • Use pictures! • Get creative when campaigning! • Constantly revisit your strategy and goals

49. Measuring Success Three Key Measures to Monitor

50. Managing Your Data Arizona Gives Day = Campaign Campaign  Donations Donations  Collect Data Collect Data  ???