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First Friday Art Tour: Greensboro, NC

First Friday Art Tour: Greensboro, NC. Breathing New Life. Privately operated but in decline. Pre-2009 less than five regular participants Little media exposure Seasonal event with irregular operations and hours Limited to art galleries only. Under new management.

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First Friday Art Tour: Greensboro, NC

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  1. First Friday Art Tour: Greensboro, NC Breathing New Life

  2. Privately operated but in decline • Pre-2009 less than five regular participants • Little media exposure • Seasonal event with irregular operations and hours • Limited to art galleries only

  3. Under new management • Downtown Greensboro Incorporated & United Arts Council take lead • Organized constituent meetings to craft new approach • Refocused Mission: any arts programming, any venue, free

  4. Marketing Improvements • Green balloons identify venues • Dedicated web site (downtownfridays.com) • Monthly print ads, press releases

  5. Aligning with Festival of Lights 20,000 attendance

  6. Expanding Participation:Including Shops and Restaurants

  7. Expanding Participation:Indie Market Outdoor market connects different nodes Brand expansion

  8. Expanding Participation:New Installations & Activities Tape Art installation Bicycle in Greensboro exhibition

  9. Expanding Participation New Projects Added in 2012/13: Pop Up Promenade 17! Days Art Festival Launch

  10. Results • Increased attendance – 10,000+ per month • Over 2 dozen regularly participating venues each month • Spike in retail and restaurant sales • Collaboratively managed with $15,000 annual budget split with UAC

  11. Results (con’t) • Earned, paid and social media every month • Constituent surveys supporting DGI’s sponsorship: • 2008 (prior to managing) – 50% support • 2013 – 74.5% support • Partnerships with schools, other non-profits • Busking ordinance improved in 2013 Full page earned media in newspaper’s weekly entertainment guide

  12. First Friday Art Tour: Greensboro, NC Breathing New Life

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