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10 Predictions for E-Payments. John Stewart Digital Transactions. 1. Apple Pay Will Revive Wallets . 11 issuers already on board McDonald’s, Disney, Walgreen, others accepting 800 million iTunes accounts with payment credentials No discernible fee to merchants Based on 2-year-old Passbook.
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10 Predictions for E-Payments John Stewart Digital Transactions
1. Apple Pay Will Revive Wallets • 11 issuers already on board • McDonald’s, Disney, Walgreen, others accepting • 800 million iTunes accounts with payment credentials • No discernible fee to merchants • Based on 2-year-old Passbook
2. Square Will Not Remain Independent • $6 billion valuation • Sell while the iron is hot • Company needs bigger merchants and a consumer strategy
3. eBay Will Not Spin off PayPal • Recent news reports revive prospect of spinoff • Won’t happen—at least not any time soon • Data synergies too strong, benefits eBay marketplace • Braintree/Venmo technology (eg, one-click) important to eBay
4. Transactions Will Always Carry a Price… • …And merchants won’t like it • Possibility of new token fees; issuers already getting hit • Interchange structure may change but won’t go away
5. …But Interchange Will Come Under Greater Pressure • Token fees won’t bring in what the networks had hoped • But they will fuel merchant attacks on interchange as a result of… • …lower fraud and… • …resentment over yet another fee (assuming they hit merchants)
6. New Fees Will Add up • FANF network fees at Visa—recently tweaked for aggregators • Apple’s 0.15% tokenization fee—on top of token-service fees from Visa and MasterCard • Right now, tokenization fees hit issuers. Could hit acquirers/merchants down the road
7. Breaches Will Continue Indefinitely • Cybercriminals have figured out the system’s weaknesses—new malware variants emerge constantly • Incentives are strong with stolen credentials fetching good prices • Even with EMV, fraud will shift to e-commerce
8. EMV Will Take A Long Time… • Level Four merchants won’t adopt any time soon • Costs of equipment, staff training • Liability shift not necessarily a spur to adopt • Some merchants argue cost of fraud cheaper than adopting • The wild card is Apple Pay—driving NFC deployment will also drive EMV deployment
9. …But Real-Time Payments Won’t • NACHA trying again for same-day ACH, but this time with multiple settlement windows • Fed lining up in favor • New processors like Dwolla agitating for real time settlement • Next step will be real-time
10. Host Card Emulation Will Bifurcate NFC • A tale of two NFCs—secure element and HCE • Apple Pay’s emergence on a secure element means divide between iOS and Android, with Android being largely HCE • HCE less secure but more appealing to issuers