1 / 14

Smartphone Landscape in China

The Rapid Growth of Android Market in China Challenges & Opportunity For Western Game Developers Gary Chang SVP & GM Renren Game USA. Smartphone Landscape in China. According MIIT, China has over 1.1 Billion mobile phone subscriber s and over 325M are 3 G subscribers

kerri
Download Presentation

Smartphone Landscape in China

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Rapid Growth of Android Market in ChinaChallenges &Opportunity For Western Game DevelopersGary ChangSVP & GM Renren Game USA

  2. Smartphone Landscape in China • AccordingMIIT,China has over 1.1 Billion mobile phone subscribers and over325Mare 3Gsubscribers • That is 100M more than US 3G subscribers and 20M more than entire US population • 3G subscribers in China is growing very fast, there are about 86Mnew 3Gsubscribers justfromthefirsthalfof2013

  3. China–World’sLargestSmartphoneMarket • FlurryreportedthatChina isnowthe #1smartphonemarketintheworldin Feb 2013 • Most of the growth is coming from low-end Android devices • AccordingtopremierglobalmarketintelligencefirmIDC,therewillbeover500MsmartphoneusersinChinabytheendof2013(http://www.199it.com/archives/85564.html)

  4. AndroidDevices vsiOSDevice inChina • 786 million smartphone devices were sold in 2012, athirdofthemweresoldinChina • Currently, Android has nearly 70% of mobile operating marketshare in China; iOS only has 25%

  5. Source: Newzoo, 2013 Global Games Market Report

  6. Mobile Gaming Market in China

  7. World’s #4 Game Revenue Market

  8. CN Mobile Gaming Growth in 2013 so far • China mobile gaming market grew by 15.7% from Q1 to Q2 this year • Q2 market exceeded $283M USD • 2013 China mobile gaming market on the run-rate to reach $1.2B USD

  9. Android Revenue > iOS Revenue

  10. Android Ecosystem – FragmentedDistribution Channels • There are 3 major distribution channels for Android games to be discovered by Chinese players: • Carriers • 3rd Party Android Marketplace • OEMs

  11. Challenges for Western Developers in China • Expert localization/customization is critical • Complex distribution channels • Multiple payment solutions in China • Cost Effective User Acquisition Requires Local Partnership • Piracy is rampant

  12. China Android Opportunity for Game Developers Currently, there are about 18 titles in China making over $1.6M USD monthly revenue Market is flooded with a lot of low quality Android games. Consumers are demanding higher quality games from Android platform AndroidisabouttoreachanexplosivegrowthperiodinChina, the real growth phase is coming! In 2010, Android paying user % in China is about 1/5 of iOS’. Since then, it has improved 3X in the past 2 years.

  13. Top Grossing Game in China • 18 mobile games in China had gross revenues surpassing $1.6M USD in April 2013 in China • "I am MT" ranked 1st with more than USD $8M in gross revenue, followed by “Fishing Joy” (~USD6M), Space Hunter (~USD5M) • Many game developers claimed to have 70:30 revenue split by OS favoring Android (Source: Ptbus.com and Entbrains profiling)

  14. Thank You!

More Related