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2007 Sales Strategy (East)

2007 Sales Strategy (East). Business Call Center Primary channel to drive BHSI and packages growth DM/Customized letters to specific customer segments to drive "warm" calls to Call Center OTM

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2007 Sales Strategy (East)

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  1. 2007 Sales Strategy (East) Business Call Center • Primary channel to drive BHSI and packages growth • DM/Customized letters to specific customer segments to drive "warm" calls to Call Center OTM • Deland Call Center trial - Each business call center rep will dedicate one/two hour(s) on a targeted market or customer segment utilizing available products and or promotions • Revisit third party OTM - Will utilize outsourced channel to coincide with any new product launches/promotions Door to Door • Contracted with WMS – February/March trial selling of SBA, BHSI and BOT in targeted markets; Will utilize outsourced channel to coincide with any new product launches/promotions TTL • All management personnel will have key metrics tied to CIP payouts, including a specific TTL goal for each manager and direct report in the market they serve Tech CPE Trial • Developing a small business key system package (i.e. CPE and network pricing) in conjunction with Anixter for NY South operations team/technicians. Launch date TBD. Master and Referral Agents: • Primary focus will be on Referral Agents (i.e. lead generation channel)

  2. Regional Growth Targets 4426 4431 4445 4465 4488 4490 4490 4495 4501 4505 4492 4494 53724 10.5% 63 126 189 252 315 378 441 504 567 630 693 756 4911 *2006 YE Numbers not finalized

  3. Business Segmentation Source: D&B

  4. Q1/Q2*

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