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Twitter and Facebook and Blogs, Oh My!

Twitter and Facebook and Blogs, Oh My!. Bill Schrier, CTO City of Seattle GMIS 2011 Santa Fe. A Day in the CIO’s Life. Centralized versus decentralized The public safety radio network is down The anti-virus isn’t working How come we don’t use Windows 7?

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Twitter and Facebook and Blogs, Oh My!

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  1. Twitter and Facebook and Blogs, Oh My! Bill Schrier, CTO City of Seattle GMIS 2011 Santa Fe

  2. A Day in the CIO’s Life • Centralized versus decentralized • The public safety radio network is down • The anti-virus isn’t working • How come we don’t use Windows 7? • Why did you kill public access TV? • What do I say to Aneesh Chopra? • Let’s switch to Google Apps & G-mail! • Let’s live-stream the traffic cameras! • Can I use my iPad not by BlackBerry? • Grays Harbor paper mill shuts down GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 14 June 2011 2

  3. Seattle—Center of Innovation GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 14 June 2011 3

  4. Today’s Agenda • Social Media • Principles for Use • Innovative Uses in Government • 4G Public Safety Wireless Networks • Applications for 4G Networks

  5. Level Setting: “Public Safety” • Everyone in government is a “responder” (9/11 in Seattle) • First Responders • Second Responders = utilities, public works, transportation • Third Responders = other gov’t • (Also: Quality of Life, Human Services and so forth) GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 14 June 2011 5

  6. 1. Social Media and Governments Bill Schrier GMIS 2011 Santa Fe GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 14 June 2011 6

  7. The Poster “Child”for Social Media

  8. Use of Social Mediaby Government • Assertions: • 1. Social Media have fundamentally altered society on Planet Earth. • 2. Social Media will significantly alter the relationship of government and responders to constituents. GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle

  9. Schrier’s Principles Social Media • Government: Service, Data, Geography • We want: civic engagement • We get: apathy, NIMBY, a few activists • “Open Data Shall Set Us Free!” (aka “openness”, “transparency”) • A Definitive Source: www.seattle.gov • Assign specific staff: PIOs • Citizen Feedback from just a few sources (311, CRM) GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 14 June 2011 9

  10. Social Media • www.seattle.gov & my.seattle.gov • The Seattle Channel • Facebooking departments • Tweeting departments • Blogging departments • Travelers’ Information Page • My Neighborhood Map and Police Reports • Data.seattle.gov • Crowdsourcing GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 14 June 2011 10

  11. Evolution Social Media and Government GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 14 June 2011 11

  12. The Definitive Sourcewww.seattle.gov GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 14 June 2011 12

  13. The Seattle Channel GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 14 June 2011 13

  14. Social Media Sitesfrom www.seattle.gov www.seattle.gov/ html/citizen/ socialmedia.htm 14 Bill Schrier, City of Seattle 4 May 2011

  15. Facebook • 376 “like this” – so? • 69 • Comments! • 57! GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 14 June 2011 15

  16. BlogsHow Seattle Uses Social Media Citylink A series of interconnected blogs from each department, with quick, timely information citylink.seattle.gov 6 April 2011

  17. Social Media, Seattle Policewww.twitter.com/seattlepd Twitter and Blogs Public Information Officers “tweet” about incidents and then blog more details on Citylink GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 14 June 2011 17

  18. Travelers’ Information Map web5.seattle.gov/travelers/ Traffic Flow Real-time travel times from license plate recognition Traffic Alert Traffic Camera Real-time Travel Time GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 14 June 2011 18

  19. My Neighborhood MapHow Seattle uses Social Media • On the map: • Gov’t locations • 911 calls – Fire • 911 calls – Police • Crimes • Building Permits • Muchmuch more … Data Mashup GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 14 June 2011 19

  20. Transparency: Open Data data.seattle.gov Over 120 Datasets: crime statistics, 911 calls, building permits, parks, and more GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 14 June 2011 20

  21. data.seattle.gov appsdev.socrata.com/gallery Privately Developed Apps: Using data.seattle. gov GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 14 June 2011 21

  22. Inputs from Constituents: • 911 • 311 • Other phone calls • E-mail • Webforms • Facebook comments • Twitter replies • Blog Comments • More moremore GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 14 June 2011 22

  23. CrowdsourcingIdeas for Seattle ideasforseattle.org GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 14 June 2011 23

  24. Summary: Social Media • An overwhelming array • Too many feedback loops • Drive constituents back to website • Accept inputs from only specific sources – web CRM, mobile apps, 311 center GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 14 June 2011 24

  25. Mobile AppsiPhone – Android – Windows Phone 7 SmartPhone Access • Apps for employees • Apps for citizens • Link to CRM • 311 • One App to rule them All or by Department? • Release mgmt, security 25 Bill Schrier, City of Seattle 4 May 2011

  26. 2. Public Safety Broadband Wireless 4G Networking Bill Schrier GMIS 2011 Santa Fe GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 14 June 2011 26

  27. A Little History700 MHz Data • Nov 2007 – FCC grants national license • Dec 2009 – May 2010: 21 cities, regions, states ask for waivers • May 2010 – FCC grants 21 waivers • May 2010 – Broadband grant pgm reopened • Sep 2010 – 7 grants awarded to construct • Networks under construction today • Sep 2013 – BTOP grant networks deadline GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 14 June 2011 27

  28. Waiver- and BTOP-Receiving Jurisdictions GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 14 June 2011 28

  29. Why 4G Public Safety Networks? • Your teenage kid and priority • Remember: we are all responders • Cool new apps • Face recognition technology • Link to healthcare apps & other databases • Maps and diagrams • Two way video • One network to rule them all • LTE at the desktop GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 14 June 2011 29

  30. The Rockefeller Bill – S.911 • Passed Senate Commerce 21-4 last week • $10 billion • $7 bilion to construct nationwide network • $500 million R&D ~ voice • Funding from sale of spectrum • Bi-Partisan support • Non-profit corporation created to build • Data today, mission critical voice eventually

  31. 4G Network Applications • Slates, tablets, smartphones • Video identification, links to databases • The “Internet of Things”—personal, vehicle area networks • Incident-area networks, e.g. hazardous materials spills • Robotic devices, remote cameras • Monitoring of public safety officers

  32. Technology Marches On • Social media here to stay? • Will it really transform the way government works and interacts with constituents? • Is this a bunch of horse hockey or is it the future?

  33. Bill Schrier, Chief Technology Officer, City of Seattle twitter.com/billschrier digitalcommunitiesblogs.com/CCIO/ chiefseattlegeek.com www.seattle.gov www.seattlechannel.org

  34. Social Media Policieswww.seattle.gov/pan/SocialMediaPolicy.htm City Departments must follow these policies in use of the Web 2.0 and Social Media tools: • Acceptable Use of City Digital Equipment, Internet Access, Electronic Communications and Other Applications • Web Presentation and Accessibility Standards • Blogging Policy • Online Privacy and Security Policy • Policy on Non-Government Information and Links • Inclusive Outreach & Public Engagement Executive Order & Inclusive Public Engagement Policy 34 Bill Schrier, City of Seattle 4 May 2011

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