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with Chuck Underwood

The Generational Imperative. with Chuck Underwood. How Generations Happen. 3 Truths. Formative years mold core values. Five living generations. Generational values guide decisions. GenX. Birth Years: 1965 – 1981 Current Age: 27 to 43 # born: 58,541,842

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with Chuck Underwood

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  1. The Generational Imperative with Chuck Underwood

  2. How Generations Happen 3 Truths • Formative years mold core values. • Five living generations. • Generational values guide decisions.

  3. GenX Birth Years: 1965 – 1981 Current Age: 27 to 43 # born: 58,541,842 Formative Years: ’70s, ’80s, ’90s

  4. GenX “We’re not what you thought.” (1997)

  5. GenX • “all about survival” • Divorce • Time-poor parents • Permissiveness • Mobile Society

  6. GenX “a rising tide of mediocrity… that threatens our very future…” A Nation At Risk 1983

  7. GenX “… disturbing inadequacies in the way the educational process is conducted” A Nation At Risk 1983

  8. GenX Core Values Independence Self-reliance Distance from older generations Marriage is disposable Us-Against-Them

  9. GenX Media Isolation Radio Television

  10. GenX From media togetherness to media isolation

  11. GenX THE COMPUTER GENERATION

  12. GenX Self-focused Peer-focused Appreciate parents’ hard work

  13. GenX African-American X’ers Post-Civil-Rights Careers Suburbs Black/white gap shrinking

  14. GenX The Cosby Show 1984 to 1992

  15. GenX A Different World 1987 to 1993

  16. GenX 1986 MLK Holiday

  17. GenX (1991) “Their mothers used drugs, and now it’s the children who suffer”

  18. GenX Strong female generation Males seek identity, masculinity

  19. GenX Fight Club (1999)

  20. GenX TV spot - Secret Deodorant

  21. GenX TV spot – Best Buy

  22. GenX X’er Men: Female Denigration Television programming Advertising Music Video games

  23. GenX TV spot – Miller Lite

  24. GenX TV spot – Hummer

  25. GenX Formative Years Unimpressed with authority Cynical towards older generations Distrustful of major institutions Disempowerment Disengagement

  26. GenX “How can we repair all the damage we inherited?” Winona Ryder Reality Bites

  27. GenX Today Save the neighborhood No ideology / pragmatic Make marriage work Be there for children

  28. GenX “Why more young moms are opting out of the rat race”

  29. GenX Xers In The Workplace Creative, entrepreneurial Self-reliant Survival of the fittest Technologically savvy Time-efficient

  30. GenX Xers In The Workplace Individualistic, results-oriented Self-focused rather than team Don’t expect/promise loyalty “Career free agents”

  31. GenX Xers In The Workplace Comfortable with change At ease with co-worker diversity Open-minded

  32. GenX Xers In The Workplace Career gender benders Willing to work hard Want to make money, succeed Seek work/play balance

  33. GenX Xers In The Workplace Might be skeptical of elders Might be skeptical of large organizations View jobs as steppingstones, temporary

  34. GenX Xers In The Workplace Like start-ups, small firms Might choose city first, then job Might not socialize with co-workers

  35. GenX Xers In The Workplace Don’t buy “pay-your-dues” Demanding: want it fast Seek skill-building opportunities Seek respect and input What’s in it for me?

  36. GenX Recruiting X’ers Describe assignment in detail Explain time demand ! Can you describe career path? Be tech-forward Enhance their skill-set Reward individualism, creativity

  37. GenX Managing X’ers Offer mentoring Give individual and specific feedback Don’t dominate – let them in ! Build their “toolbox” Quantify their performance

  38. GenX Managing X’ers Be alert for: attitude towards ethics Be alert for: self-focus Be alert for: cynicism, pessimism, distrust

  39. GenX Managing X’ers Flexible schedules for parenting? Number of single dads growing Enhance maternity/paternity leave ? Help them deal with time-poorness

  40. GenX Managing X’ers Teach accountability Teach business courtesy Teach interpersonal skills Teach them about other generations

  41. GenX Managing X’ers Judge by merit, not seniority Create fun atmosphere Let them discover solutions their way

  42. GenX X'ers Rising

  43. Millennials Birth Years: 1982 – Present Current Age: birth to 26 # Born: 80,000,000+ Formative Years: 1980s to 2010s

  44. Millennials Optimistic and enthusiastic Respectful of authority Focused on education Close relationship with parents

  45. Millennials TV spot – Coca Cola

  46. Millennials Grade pressure Time pressure Adult-supervised

  47. Millennials Team players Community-active Declining teen social pathologies

  48. Millennials “The September 11th Generation”

  49. Millennials “Katrina”

  50. Millennials High School Community Service 1984: 900,000 Students 2003: 6,200,000 Students

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