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ADVERTISING: The Internet

ADVERTISING: The Internet. Marketing on the Internet. Advertising. Ads Support. Transaction Vehicle. E-Commerce. Web Objectives . Creating awareness Disseminating information Creating an image Gathering research information Stimulating trial E-commerce. Banner Ads. Support Site.

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ADVERTISING: The Internet

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  1. ADVERTISING:The Internet

  2. Marketing on the Internet Advertising Ads Support Transaction Vehicle E-Commerce

  3. Web Objectives • Creating awareness • Disseminating information • Creating an image • Gathering research information • Stimulating trial • E-commerce

  4. Banner Ads

  5. Support Site VIAGRA® (sildenafil citrate) is the #1 prescribed medicine for erectile dysfunction (ED) in the U.S. and has been used by nearly 10 million men. At this site—which has had 7,751,000 visits—you can learn how VIAGRA can help you treat your ED, whether it be occasional or more frequent. Get information on how to:

  6. Support Site

  7. Ecommerce Site The happiest shoe surprise I’ve had in years! They’re r-e-a-l-l-y comfortable all day long and they’re amazingly versatile So says Kim Gille, our Workflow Coordinator. She's been testing these Women's Athletic Slides on the job and elsewhere for a couple months now. "And the uppers are longer than on most slides, so they stay on your feet. Plus one other thing — you know how your feet change size over the course of a day? See these little elastic gores? Never too tight, never too loose." Yes, it's true that Lands' End pays Kim. But not to praise our shoes.

  8. Advantages of the Internet • Targeting Capability • Database Marketing • Message tailoring • Interactive capabilities (sales) • Market potential

  9. Disadvantages of the Internet • Measurement problems • Limited audience • WebSnarl • Clutter • Security concerns • Costs • Production quality

  10. Audience Measurement on the Net No defined “Standard.” Can use: • Clicks • Click Ratio • Hits • Impressions • Visits

  11. Quote of the day Internet advertising will not replace traditional media, it will compliment them. • Jef Richards (professor)

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