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TechnoSleep Featuring: The SleePod

By: Jon Dibble Emily Bonney Jeremy Benscoter Chelsea Oshansky. TechnoSleep Featuring: The SleePod. TechnoSleep. “Technology sleep” Located in LA, California Corporation Good team of employees Company objectives Top quality sleeping products 100% satisfaction guarantee

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TechnoSleep Featuring: The SleePod

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  1. By: Jon Dibble Emily Bonney Jeremy Benscoter Chelsea Oshansky TechnoSleepFeaturing: The SleePod

  2. TechnoSleep • “Technology sleep” • Located in LA, California • Corporation • Good team of employees • Company objectives • Top quality sleeping products • 100% satisfaction guarantee • Improve products with advancing technology

  3. Mission Statement • “It is our mission to deliver honesty, integrity, satisfaction, and quality to all of our customers, and to expand our high-quality products, staff, and technology, as management works together as a team on being one of the leading companies in the current and future sleep product market.”

  4. Products • SleePod • Night lights for inside • Upgraded music players • heated slippers • massaging pillows • heated mattresses • massaging mattresses • heated blankets

  5. Marketing • TV • Radio • Magazines • Billboards • Internet • Blogs • Myspace/facebook • Wiki • Youtube • Our own company website

  6. Marketing • Target market • Middle-aged people, primarily the working class • People who want to relax and unwind • Making customers feel comfortable • Vibrant colors • Soft material • Affordable price for quality products

  7. Management • Top level managers • CEO • CFO • President/VP • Four Teams of employees • Finance • Product • Technology • Human resources

  8. Management • Seven departments • Financial • Technology • Marketing • Management • Operating • Product • Human Resources

  9. Human Resources • 75-100 employees • 18 years of age • High school diploma or GED • Some positions require higher education than others such as a Bachelor’s Degree • Managers • Supervisors • Call Center Agents • Line Workers • Janitors

  10. Code Of Ethics • Follow company policy • Take care of customers • Take care of employees

  11. Operating Plan • Main operating facility • LA, California • Two other locations • Northeast • Midwest • Two customer service centers • Customer needs • Technical needs • Systems • MRPII • ERP • PERT

  12. Financial Plan • Retail price of SleePod • $749.99 • Forcast expenses for first year of retail • $597,358,850 • Expenses • materials to construct the SleePod and other products • facility which will house the necessary equipment to manufacture a SleePod and other sleep products • marketing and advertising costs • Computers • technological fees • employee salaries • Forcasted revenue for first year • $750 million

  13. Office Technology Plan • Four computers on a LAN • Software used • CAD • 3D software • Flash MX • Maya or 3DS Max • Tasks for each computer • Computer 1- Renderings and simulation • Computer 2- Artistic developments, advertising, and designing • Computer 3- Internet advertising • Computer 4- Calculating costs, managing taxes, and other financial needs

  14. Competitive Advantage • Keeping our prices low • unique products • Serving our target market • Deliver benefits that exceed those of competing products • To create superior value for our customers = superior profits for our company

  15. Future Vision • Short- term (within next year) • More accessories for SleePod • More heated sleeping items • Enter global market • International distribution networks • Trade between nations (imports/exports) • Long-term (3-5 years) • Upgrade SleePod • Work with Serta Mattress Co.

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