Download
1 / 9
90 likes | 146 Views
This guide outlines the essential components of a business plan including purposes like identifying strategies and goals, providing detailed information to investors, and securing financing. It covers marketing, sales management, organization, financing, and marketing plans with a focus on Rolling Thunder Bicycles. Financial projections and balance sheet assumptions are also provided.
E N D
Introduction to MIS Appendix 11 Creating a Business Plan
Appendix: Business Plan • Purposes • Help managers identify strategies and plan for future • Identify goals and concrete objectives • Provide measurement of success and identify problems • Provide detailed information to investors • Outline budget needs
Business Plan Structure • Introduction • Outline and summary of the company and the plan • Marketing • Competitors • Market analysis • Advertising • Sales Management • Product Management: prices and costs • Historic Analysis • Sales, profits, structural changes • Organization • Structure of the firm and management • Financing • Detailed cash needs • Projections • Estimates of sales, costs, growth with detailed data and forecasts
Marketing Plans • Products • Costs • Prices • Profits • Competition • Strategy • Sales Goals and Forecasts • Promotional methods • Sales Management • Distribution and Service
Rolling Thunder Bicycles Example Sales estimated while the firm was being formed.
Projected Income Statement Interest rate on borrow 8.00% Interest rate on short term investments 3.00% Depreciation, 5 years, straight line 0.2 Tools purchases $250,000 $50,000 $50,000
Projected Balance Sheet Assumptions Receivables as percent of sales: 10% Payables as percent of material costs: 10% Inventory as percent of material costs: 12%
