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SmartTech 2012

Mike Veverka CEO and Founder. SmartTech 2012. Introduction to Jumbo Interactive. A lottery retailer that adopted the Internet.. and took off. ..and sales took off!. USA is very similar to Australia. State-based Government Lotteries National Games – Powerball. Language very similar

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SmartTech 2012

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  1. Mike Veverka CEO and Founder SmartTech 2012

  2. Introduction to Jumbo Interactive A lottery retailer that adopted the Internet.. and took off. ..and sales took off!

  3. USA is very similar to Australia State-based Government Lotteries National Games – Powerball Language very similar Culture very similar Politically very similar Retailer model very similar Except: Australia legislated Internet Lotteries in 2000 Adopted e-Retailer Model

  4. Evolution of the Internet e-Retailer Model Retailers Predict Job Losses Lawmakers Struggle With New Internet Laws SOLUTION: Retailers, like Jumbo, given equal rights to sell lotteries Retailers permitted to keep the customer relationship Must comply with ALL rules Over 100 Motivated e-Retailers = Record Results

  5. Case Study 1 – Typical Small Retailer Retailer builds own website and refers customers to there Jumbo tracks customers and manages the sale to ensure all rules are followed Working very well for 12 years Jumbo provides all lottery graphics as well as a dynamic upcoming games table for inclusion on the e-Retailer’s own website Financials: Revenue Share for a limited time

  6. Case Study 2 – Typical Large Retailer MICROSOFT NETWORK Very Large Portal / General Retailer Very Heavy Traffic Lottery results and Banner ads displayed around the website Jumbo tracks each click…

  7. Case Study 2 – Microsoft Network ..to a special Microsoft branded website that is managed by Jumbo to ensure all rules are followed • Sells all Draw Games • Powerball • OzLotto • etc Working very well for years Financials: Revenue share + Pay per new customer

  8. Case Study 3 - NSW Lotteries Official Website Largest state lottery appoints Jumbo to manage all e-Retailers and website functions State lottery provides branding and marketing State lottery manages customers

  9. Case Study 3 - NSW Lotteries Official Website Jumbo is tasked with operating the website Working very well for years Financials: Revenue Share. No initial cost to the lottery

  10. Case Study 4 – Ebay More of an Advertiser than an e-Retailer No custom website Sales are fully managed by Jumbo Working very well for years Financials: Pay per view Pay per click Jumbo takes the Risk Jumbo supplies Ebay with official lottery ads

  11. Case Study 5 – Google and Facebook More of an advertiser than an e-Retailer – Risky Jumbo manages campaigns and takes the marketing risk COST PER CLICK Will a click become a sale?

  12. Comprehensive Retailer Reporting E-Retailer Management Jumbo reports all - Clicks - New Signups - Sales Most important of all.. - Commissions

  13. E- Retailer Commissions E-Retailer Management Detailed drill-down on all commission payments.. ..keeping e-Retailers motived!

  14. Arming e-Retailers with the right tools Jumbo manages a powerful Loyalty Program for all e-Retailers Customer spend = Points = Loyalty promotions = More sales Average spend is double traditional ticket spend

  15. Jumbo provides web and mobile COMPLIMENTS existing lottery gaming systems Works WITH existing sales channels 12 years successful operation and maturity

  16. Summary • Adopt an e-Retailer model = Motivated army of marketers • Maintain tight control • Plugs into existing systems = Easy path to market • Jumbo wants to sell $100 million pa of your lotteries!

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