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Consumer Behaviour

Consumer Behaviour. MMM Sem IV. CB & Marketing concept. Production Orientation Sales Orientation Marketing Orientation. STP with captive consumers. Need Want Desire. Marketing Mix & CB. Product Price Place P romotion. CB & Brand Success. Consumer & M arketer’s Strategy

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Consumer Behaviour

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  1. Consumer Behaviour MMM Sem IV

  2. CB & Marketing concept • Production Orientation • Sales Orientation • Marketing Orientation

  3. STP with captive consumers • Need • Want • Desire

  4. Marketing Mix & CB • Product • Price • Place • Promotion

  5. CB & Brand Success • Consumer & Marketer’s Strategy • Developing Consumer Needs • Eg. Nestea & Britannia Biscuits

  6. Customer Value, Satisfaction, Trust & Retention • Marketing Orientation to Consumer Buying Behaviour • Value Creation • Building Customer Trust • Securing Customer Retention

  7. CB & Economic Instability • Role of Consumer In Economic Recession • USA • Europe • Asia DEBATE

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