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Consumer Behaviour. MMM Sem IV. CB & Marketing concept. Production Orientation Sales Orientation Marketing Orientation. STP with captive consumers. Need Want Desire. Marketing Mix & CB. Product Price Place P romotion. CB & Brand Success. Consumer & M arketer’s Strategy
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Consumer Behaviour MMM Sem IV
CB & Marketing concept • Production Orientation • Sales Orientation • Marketing Orientation
STP with captive consumers • Need • Want • Desire
Marketing Mix & CB • Product • Price • Place • Promotion
CB & Brand Success • Consumer & Marketer’s Strategy • Developing Consumer Needs • Eg. Nestea & Britannia Biscuits
Customer Value, Satisfaction, Trust & Retention • Marketing Orientation to Consumer Buying Behaviour • Value Creation • Building Customer Trust • Securing Customer Retention
CB & Economic Instability • Role of Consumer In Economic Recession • USA • Europe • Asia DEBATE