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Local Store Promotions to Drive Traffic and Awareness

This case study highlights the effectiveness of mobile campaigns in driving traffic and promoting awareness for local businesses. Includes examples from Bliffert Hardware, Plato's Closet, Chicago Museum of Science and Industry, Ford, Zazios, and Chipotle.

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Local Store Promotions to Drive Traffic and Awareness

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  1. Mobile T2W Case Studies Vibes Media 300 W Adams St, 7th Floor Chicago, IL 60606 312-753-6330 | vibes.com

  2. Bliffert Hardware • + OBJECTIVE • Drive traffic to the new Bliffert location • Promote awareness of the new eastside Milwaukee Bliffert store • + CONCEPT • Run a month-long Text2Win around the grand opening of the eastside Bliffert store • Deliver a bounceback message to all Text2Win participants containing a 20% promo offer valid exclusively at the eastside Bliffert store • + EXECUTION • Campaign type: T2W • Media: TV, in-store and alert broadcast • CTA: Text SAW to 84126for your chance to win a Milwaukee Sawzall from Bliffert Hardware • Bounceback Message: Thx 4 entrng! Stop by the new Bliffert store @ 1014 E Chambers & receive 20% off (exc. power tools, exp 9/30). Msg&data rates may aply. Text STOP 2quit, HELP 4info • + INSIGHT • Pairing mobile offers and sweepstakes with current media assets can be an effective method of generating awareness of local-owned businesses

  3. Plato’s Closet • + OBJECTIVE • Drive customers to local Plato’s Closet locations • + CONCEPT • Everyone that enters the Text2Win receives 10% off their next purchase at participating Plato’s Closets • Leverage a $100 gift card to increase participation • + EXECUTION • Campaign type: Text-2-Win • Media: TV • CTA: Text STYLE to 97999 for a chance to win a $100 gift card and everyone that enters receives 10% off their next purchase at Plato’s Closet • Bounceback message: Thx for your entry! Show this msg at any participating Plato’s Closet for 10% off your next purchase. Msg&data rates may apply-STOP2quit-HELP4info • + INSIGHT • Plato’s Closet was so pleased with the results they extended this mobile campaign for a 3rd consecutive year

  4. Museum of Science and Industry • + OBJECTIVE • Promote awareness of the new Science Storms exhibit at the Chicago Museum of Science and Industry • + CONCEPT • Sponsor a two week long Text2Win to stimulate interest around the new Science Storms exhibit • + EXECUTION • Campaign type: T2W • Media: TV & Web • CTA: Text STORM to 36932 to enter to win a one year MSI membership or two general admission passes to see the new Science Storms exhibit • Bounceback Message: Thx 4 entering The Chicago Museum of Science & Industry Storm Giveaway! We'll contact u via text if u win! Msg&data rates may aply. STOP 2quit, HELP 4info • + INSIGHT • Although unlimited entries were accepted, the campaign experienced 90% unique participation • Focus was placed on the special exhibit, but promotion could also potentially increase participants’ interest and traffic for the general admission portion of the museum

  5. Ford • + OBJECTIVE • Drive traffic to a local Ford dealership • + CONCEPT • Sanderson Ford sponsored a sweepstakes in which the first 100 people to enter the Text2Win won 4 tickets to a Text Rangers spring training game • Winners had to pick up the tickets at the Ford Dealership • + EXECUTION • Campaign type: T2W • Media: Radio • CTA: Text RANGERS to 49923 for a chance to win 4 tickets to the Rangers’ spring training game • Bounceback Message: You've won 4 tix to the Rangers ST game 3/31! Pick up your tickets by 10am WED at Sanderson Ford-6400 N. 51st Ave • +INSIGHT • 50% of winners were on-site to claim their tickets within the first two hours of the promotion

  6. Zazios • + OBJECTIVE • Drive patronage to Zazios and ultimately build a mobile database to encourage return visits • + CONCEPT • Utilize a T2W with a piggyback alert opt-in to stimulate interest in the restaurant and build a mobile database • + EXECUTION • Campaign type: T2W • Media: on-site & TV • CTA: Text ZAZIOS to 94594 to win 2 seats at Zazios to a cooking show experience by Chef John Korycki • Bounceback Message: Thx! Ur entrd 2 win 2 seats at Zazios Chef’s Table! Show this msg @ Zazios for $10 off. Xclusions aply. Valid in July. Msg&data rates may aply-STOP 2quit-HELP • Winner message: Congratulations! You have won a Jar of Pasta Sauce from Zazios. Show this message @ Zazios PLUS get $10 off your bill. Exclusions aply. Valid in August • Loser message: Zazios contest has ended. If u won the Chef's Table, u will recv a call on 8/3. You're all a winner with Zazios-show this msg at Zazios 4 $10 off. Valid in Aug • + INSIGHT • Extending an initial offer can set user expectations of future offers and motivate alert opt-ins

  7. Chipotle • + OBJECTIVE • Drive traffic to Chicagoland Chipotle locations within a targeted time frame • + CONCEPT • Sponsor a season-long, in-venue vote campaign for the Chicago Blackhawks and reward participants by delivering a WAP link for a mobile offer via bounceback message • + EXECUTION • Campaign type: Text-2-Vote • Media: In-venue • CTA: Text A, B, C, or D to 242957 to vote for the song that you want the Hawks to skate out to in the 2nd intermission • Bounceback message: Thx for voting! Take this msg to Chipotle & receive buy-1/get-1 burritos, bowls, salads or tacos. Expires end of business, 2/12/10. http://wap.vibes.com/bhawks2 • + INSIGHT • Fan engagement was evident based on steady vote participation levels throughout the season • Paired with a significant level of offer redemptions, both parties were encouraged to repeat this campaign the following season

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