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Discover a world of fresh and healthy food at our local and international shop. Our goal is to inspire healthy eating habits and promote quality products sourced from Europe. Join our customer club for discounts, watch tutorial videos, and enjoy fast delivery service. Our website offers product information, recipes, and easy online shopping. Catering to men and women aged 20-35 with special eating habits, we provide cost-effective, high-quality products that promote wellness and vitality.
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Our costumers are… • The majority is : • Women and men • 20 to 35 years • They want to know where the food comes from • They want to have good quality but low prices
Tutorial videos to cook some meals Think about where the food is coming from Search a product information Recipes help people to cook Delivery service Cook special eating habits Cook for young people Stores where you can buy products Cook healthy meals Cook with good quality Internet page/website fear not to communicate Have a hotline or an e-mail center Make an information website Can´t get information Advertising from our new products Save website Questionnary to a feedback
Value propositions • Our goal is to inspire people to eat healthy and fresh food with good quality • We want to help people who thinks that it is hard to find healthy food from other European countries. • Our values are freshness, health and quality products. And we have a website.
The business model Canvas International shop ??-????-2015 Iteration #2 Key Partners Your Body text Key Activities Your Body text Value Proposition Your Body text Customer Relationship Your Body text Customer Segments Your Body text Ambitious staff & a driven boss Fidelity Card People who are interested by the food they eat Local producers in the countries far away from the headquarters Health Good & efficient logistician Ex: buy for 40 € get a discount about 5 € Accountants with alot of knowledge Women and men (20-35 years old) Local/ international Local farmers Marketing Channels Your Body text Key Resources Your Body text Food suppliers Website People with special eating habits Simple distribution Transportation Specialty countries Storage Good quality Healthy people who wants to stay fit Farmers Wholesale trade Revenue Streams Your Body text Cost Structure Your Body text Uniqe way to eat local, international food More comfortable way to buy food (Online) Chance to buy local food from farmers near you Local products The transportation is the most expensive activity Schedule your own delivery Buy for 200 € - get 2 free products which are adjusted for the seasons Fast delivery Adjusted food for different seasons
idea • An international shop where you can buy healthy and local food • We buy our food from local and international farmers • We sell our food on the Internet and in our own stores all over the world
Clients • Our main clients are people who are interested by the food they eat, people between 20-35 years old and people with special eating habits (who wants to stay fit)
competitors • our competitors are regular food stores, discounters because they offer similar products which are cheaper. • What makes us different to our competitor is that we offer only healthy and good quality products which are good for the health and also products from different countries.
Key resources • Our key resources are farmers that produce our products, delivery service that deliver the products to our costumers.
Customer relationship • We want to have a good and long relationship with our customers. • We will achieve this by offering our customers a customer club where they will be able to collect points when they buy our products and when they have 1000 points they will get a 10 € discount. • We have a hotline and an e-mail where they have chance to talk to our staff • Advertising for our costumers • A website for our costumers to get the newest information about our company
The business model Canvas XYZ Company 02-Mai-2015 Iteration #1 Key Partners Your Body text Key Activities Your Body text Value Proposition Your Body text Customer Relationship Your Body text Customer Segments Your Body text HOW? € ? WHAT? , Key Resources Your Body text Channels Your Body text WHO? Cost Structure Your Body text Revenue Streams Your Body text
The business model Canvas How to use!
The business model Canvas How to use!
The business model Canvas International shop 02-Mai-2015 Iteration #1 Key Partners Your Body text Key Activities Your Body text Value Proposition Your Body text Customer Relationship Your Body text Customer Segments Your Body text Secretary Fidelity Card Producteur local dans les pays les plus loin du siège social Health Logistician Athletes Ex: 40 € d’achats 5 € offert Reduction Accountant Food Bio natural Local farmers Shopping Family Channels Your Body text Key Resources Your Body text Food suppliers Website Simple distribution Transportation Know food Culture country Specialty countries Storage Freshness Farmers Producteur – grosiste - client Cost Structure Your Body text Revenue Streams Your Body text Local products The transportation is the most expensive activity
Strengths Weakness • International food • Locally produced • Fast delivery • Special offers • Healthy & ecologic products • Free return • Limited to Europe • High shipping costs high prices • Difficult to get products from local farmers Opportunities Threats • Potential in our business idea that will make us wolrdwide • Make the prices lower • Regular food stores that offer cheaper food which is ecologic and locally produced too. • Other websites that offers food.