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Explore how consumers maximize utility through choices of goods and services, concepts like diminishing marginal utility, and optimization through marginal analysis. Understand utility as the satisfaction from consumption and learn to find optimal consumption bundles while considering budget constraints.
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Module Micro: Econ: 15 51 Utility Maximization • KRUGMAN'S • MICROECONOMICS for AP* Margaret Ray and David Anderson
What you will learnin thisModule: • How consumers make choices about the purchase of goods and services • Why a consumer’s goal is to maximizing utility • Why the principle of diminishing marginal utility applies to the consumption of most goods and services • How to use marginal analysis to find the optimal consumption bundle
Maximizing utility In the Theory of Consumer Choice, consumers’ goal is to maximize their utility.
Utility • Utility: a measure of the satisfaction the consumer derives from consumption of goods and services. • Utility and Consumption • The principle of diminishing marginal utility
Budgets Good Y B C A • The budget line • The optimal consumption bundle Good X
Spending the Marginal Dollar • Marginal utility • MU per dollar • Optimal consumption