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Maximizing Online Visibility: Strategies for Search Engines and Portals

This chapter explores the role of search engines, intelligent network agents, and portals in e-business. Learn how to improve search position, add information, and utilize these tools effectively.

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Maximizing Online Visibility: Strategies for Search Engines and Portals

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  1. Chapter 6 Search Engines and Portals

  2. Agenda • Search engines • Intelligent network agents • Portals • Discussion

  3. Search Engines • Online service • Program • Usage • Add information • Improving search position • Type

  4. Online service • Crawlers (World Wide Worm): database with web contents • Web directories: webmaster or directory maintainer • Meta search engines: database with search engines

  5. Program • Name • Crawlers • Robots • Spiders • Function • Update database • Site mirroring activities: reduce load & information copying • Robot Exclusion Standard • User-agent: * • Disallow: /cgi-bin/

  6. Usage • Crawlers • Large number of web page with many different aspects • Directories • Some good pages • Meta search • Mixture of the above

  7. Adding Information • Webmaster submission • Search keywords by crawler • Web contents • Title of web page • Domain name • URL • Number of links pointing to the page

  8. Improving Search Position • Meta-data (keywords) in meta-tags within the head-tag • Check the higher ranked web-site’s contents and HTML codes • Tracking and advice programs • Update and Resummit

  9. Type • Keywords • Natural language • Image search • Multi-languages • Cross-language: translation • Multi-lingual

  10. Agenda • Search engines • Intelligent network agents • Portals • Discussion

  11. Intelligent Network Agents • Name • Knowbots: little robots that gather information on a network • Functions • Collect update data • Classify data • Types • E-mail • News • Personal shopping

  12. Agenda • Search engines • Intelligent network agents • Portals • Discussion

  13. Portals • Definition • Type • Feature

  14. Definition • World Wide Web site that is or proposes to be a major staring site for users when they connect to the Web or that users tend to visit as an anchor site • Fast, reliable and simple to use site for news, information, links, and services

  15. Type • Groups • Online services • Search engines and directories • Software distribution sites • Sites offering free services • Types • Horizontal (different topics) • Vertical (particular audience)

  16. Feature • Interesting and unique content • A good search engine • Easy navigation • Zones (channels or guides) • Add useful services • Web space • Free e-mail • Chat rooms • Newsgroups • Free software • Entertainment and/or game • Online shopping • Up to date news • Online help

  17. Agenda • Search engines • Intelligent network agents • Portals • Discussion

  18. Discussion • How do you use search engine, intelligent agent or portal in your e-business?

  19. Points to Remember • Search engines • Intelligent network agents • Portals • Discussion

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