1 / 21

FastCeviche

FastCeviche. Final Presentation Patricia Silva Javier Verme. November 2006 BAEN 580B. The Project. Restaurant Chain Peru Specialized in Ceviche Fast Food concept. Ceviche. 1 of the 3 favourite dishes “In the same way Americans eat hamburgers, Peruvians eat Ceviche” (Acurio, 2006)

kevlyn
Download Presentation

FastCeviche

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. FastCeviche Final Presentation Patricia Silva Javier Verme November 2006 BAEN 580B

  2. The Project • Restaurant Chain • Peru • Specialized in Ceviche • Fast Food concept

  3. Ceviche • 1 of the 3 favourite dishes • “In the same way Americans eat hamburgers, Peruvians eat Ceviche” (Acurio, 2006) • Characteristics • Cold fish salad • Effect of key lime on fish

  4. 19 25 15 10 The Problem • Top priorities of potential customer Cleanliness & Freshness Price (S/.)

  5. The Problem • Available options Cleanliness & Freshness Opportunity A B C Price (S/.) 19 25 15 10 D

  6. The Problem • Why? • Business Model of traditional cevicherias Restaurant Customers Food Suppliers Kitchen Restaurant Customers Food Suppliers Kitchen

  7. Restaurant Customers Restaurant Customers Food Suppliers Kitchen Food Suppliers Kitchen Restaurant Customers Delivery Restaurant Customers Food Suppliers Kitchen Restaurant Customers The Solution • FastCeviche’s Business model Opportunity

  8. FastCeviche

  9. Serving Area Small Kitchen Customer Area The Restaurant

  10. The Kitchen Small Kitchen Centralized Kitchen Cold / Raw area Pans Working table Warm / cooked area

  11. The Market

  12. The Market • Demand estimated by experts 40-250 • Capacity 15 seats / ½ hr x 5 hrs = 150 / day TARGET PER RESTAURANT 50 customers / day achieved in the 6th month • Rapid expansion

  13. Financials - Income

  14. Sensitivity Analysis

  15. Sensitivity Analysis

  16. Sensitivity Analysis

  17. Sensitivity Analysis

  18. Sensitivity Analysis

  19. Total Investment US$ 75,587 Investment in 3 New Restaurants Cash Flow Analysis

  20. Conclusions • New business model achieving economies of scale • Good price-cleanliness relationship • Recover investment: 2.5 years • Potential for expansion

  21. Q & A If you visit Peru, try ceviche at FastCeviche…

More Related