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030962

030962. Development of a transnational Corporate Identity for Gardens and Parks in Northern Europe Logo 1. Idea. The fence separates the garden or park from the surrounding „wild“ nature, from urban space or from public areas. The gate opens the fence, so that people can come in.

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030962

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  1. 030962 Development of a transnational Corporate Identityfor Gardens and Parks in Northern Europe Logo 1

  2. Idea The fence separates the garden or park from the surrounding „wild“ nature, from urban space or from public areas. The gate opens the fence, so that people can come in. Through an open gate the visitor can see what‘s inside and is invited to take a look around.

  3. Logo

  4. LogoGerman version

  5. LogoFinnish version

  6. LogoDanish version, slogan in English

  7. Brochures Example: Image Brochure for international use.

  8. Brochures Example: Flyer for a single project. German and english version.

  9. WebsiteExample:

  10. Corporate Design The logotype is designed as a picture-puzzle. The two halfs of the open gate form a tree. The logo has square dimensions.

  11. Corporate Design Name and Slogan The name: European Gardens and the slogan: Culture Nature Pleasure are used like suggested by PLS Rambøll.

  12. Corporate Design Typography

  13. Corporate Design Measurements

  14. Corporate Design Logo, black version

  15. Corporate Design Logo, negative version

  16. Corporate Design ColoursThe main colours are a bright (PAN 390)and a dark (PAN 356) green.A bright blue (PAN 639) and a dark orange (PAN 166)can be used to accentuate details.

  17. Corporate Design The Logo Colours

  18. Corporate Design Logo, single Colour versionPAN 356

  19. Corporate Design Additional Colours:20% tones of the logo coloures can be used as background colours.

  20. Corporate DesignLanguages For transnational publications, the English versions of name and slogan are useful, because they can be understood by many people all around Europe. For use in national publications, it may be necessary to translate name AND slogan to the language of the respective country.

  21. End of presentation

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