TOPIC 1: GAINING COMPETITIVE ADVANTAGE WITH IT (CONTINUE)

1. TOPIC 1: GAINING COMPETITIVE ADVANTAGE WITH IT (CONTINUE) SUPPLY CHAIN MANAGEMENT & BUSINESS INTELLIGENCE

2. SUPPLY CHAIN MANAGEMENT • 4 most important IT implementation support business strategies:-

3. SUPPLY CHAIN MANAGEMENT • Supply chain management (SCM) – tracks inventory and information among business processes and across companies • Supply chain management (SCM) system – IT system that supports supply chain management • Just-in-time (JIT) – method for producing or delivering a product or service just at the time the customer wants it • Most supply chains use inter-modal transportation, multiple transportation channels (railway, truck, etc) to move products from origin destination

4. Strategic & Competitive Opportunities with SCM • Business strategy – overall cost leadership • SCMs will helps organization optimizing specific supply chain activities such as:-

5. CUSTOMER RELATIONSHIP MANAGEMENT • Customer relationship management (CRM) system – uses information about customers to gain insight into their needs, wants, and behaviors in order to serve them better • Includes multi-channel service delivery, multiple ways in which customers can interact with a business

6. CUSTOMER RELATIONSHIP MANAGEMENT • The focuses of CRM Analytics is now a huge part of CRM. Analytics use hard data to support decision making.

7. CUSTOMER RELATIONSHIP MANAGEMENT • Sales force automation (SFA) systems – automatically track all the steps in the sales process • Sales lead tracking • Listing potential customers • Market and customer analysis • Product configuration • Getting repeat customers

8. Strategic & Competitive Opportunities with CRM • Business strategy – differentiation & focus • Classic goals • Treating customers better • Understanding their needs and wants • Tailoring offerings • Providing “delightful” experiences • IT support • Front-office systems – primary interface to customers and sales channels • Back-office systems – fulfill and support customer orders • Both interface to CRM database and analysis and reporting systems

9. ENTERPRISE RESOURCE PLANNING • Enterprise resource planning (ERP) system – collection of integrated software for business management, accounting, finance, supply chain management, inventory management, customer relationship management, e-collaboration, etc.

10. ENTERPRISE RESOURCE PLANNING ERP Functionality

11. SOCIAL MEDIA • Social media – Web-based and mobile technologies that create interactivity among users, mostly allowing users to be both creators and consumers of content • Web 2.0 – second generation of the Web focusing on online collaboration, users as both creators and modifiers of content, dynamic and customized information feeds, and many more engaging technologies

12. SOCIAL MEDIA • Social networking site – site on which you post information about yourself, create a network of friends, read about other people, share content, and communicate with people • Social shopping - See what other people are buying and wearing, trying to find the same, and informing others of where the best deals • Social playing - MMORPGs (massively multiplayer online role-playing games) is thousands or millions of people play and interact in a robust virtual world

13. SOCIAL MEDIA • Social “Saving the world” – games that support sustainability & triple-bottom-line efforts • Social locationing (location-based services) – use of a mobile device & its location to check into locations, find friends & their locations, received rewards & taking advantage of specials based on location.

14. BUSINESS INTELLIGENCE • Business intelligence (BI) – collective information that gives you the ability to make effective, important, and strategic business decisions • Analytics – the science of fact-based decision making • Both are huge in today’s business world • BI not magically appear but must gather & organize all data and information.

15. BUSINESS INTELLIGENCE • Businesses use many IT tools to manage and organize information • Online transaction processing (OLTP) – gathering and processing information and updating existing information to reflect the processed information • Online analytical processing (OLAP) – manipulation of information to support decision making

16. BUSINESS INTELLIGENCE • Use IT tools to create BI from information

17. BUSINESS INTELLIGENCE

18. RELATIONAL DATABASE MODEL • Database – collection of information that you organize and access according to the logical structure of the information • Relational database – series of logically related two-dimensional tables or files for storing information • Relation = table = file • Most popular database model • Data dictionary – contains the logical structure for the information in a database

19. DBMS TOOLS • Database management system (DBMS) – helps you specify the logical requirements for a database and access and use the information in a database • 5 components of DBMS:- • DBMS engine • Data definition subsystem • Data manipulation subsystem • Application generation subsystem • Data administration subsystem

20. DATA WAREHOUSE & DATA MINING • Data warehouse – collection of information (from many places) that supports business analysis activities and decision making • The characteristics:- • Multidimensional • Rows, columns, and layers • Support decision making, not transaction processing • Contain summaries of information • Not every detail

21. DATA WAREHOUSE & DATA MINING • Data-mining tools – software tools you use in a data warehouse environment • Query-and-reporting tools • Artificial intelligence • Multidimensional analysis tools • Digital dashboards • Statistical tools

22. DATA WAREHOUSE & DATA MINING • Information is a resource you must manage and organize to help the organization meet its goals and objectives • You need to consider • Strategic management support • Sharing information with responsibility • Information cleanliness

23. AMN 2012