1 / 8

Wendy’s Comes Up with a New Strategic Recipe

Wendy’s Comes Up with a New Strategic Recipe. Janet Adamy, Wall Street Journal, September 30, 2008. Background. Third largest hamburger chain with 6,625 locations Declining performance since founder Dave Thomas died in 2002 Acquired by Triarc Cos. for $2 billion in deal forced by the board

khan
Download Presentation

Wendy’s Comes Up with a New Strategic Recipe

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Wendy’s Comes Up with a New Strategic Recipe Janet Adamy, Wall Street Journal, September 30, 2008

  2. Background • Third largest hamburger chain with 6,625 locations • Declining performance since founder Dave Thomas died in 2002 • Acquired by Triarc Cos. for $2 billion in deal forced by the board • Matches Wendy’s with much smaller Arby’s • Roland Smith, President & CEO of Wendy’s/Arby’s Group Inc unveiled a new strategy

  3. Question? • What market is Wendy’s currently targeting? • How effective has this been?

  4. New Strategy • Re-focus on 24-49 year old market by emphasizing quality and freshness • “breath of fresh air from the red-wig campaign” • Alter the $.99 value menu due to increased costs • Improve fries, buns and bacon • Break into the breakfast crowd • Fastest growing segment of FF industry • Reformulate menu • Improve coffee – Folgers • Espresso? • Remodel dated stores • Credit crunch

  5. Questions for Discussion • How successful is Wendy’s likely to be? • Wendy’s was clearly tied to founder/CEO Dave Thomas. Is there another company where the CEO is closely tied to the success of the firm?

  6. “Just a week after reassuring investors and employees about his health, Apple Inc. Chief Executive Steve Jobs disclosed he has a ‘more complex’ medical condition and would take a leave of absence until the end of June.” • WSJ, January 15, 2008 • Apple shares fell 7% in late trading on the news

More Related