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Mobile Health Design: Sensors and Devices

Mobile Health Design: Sensors and Devices. June 24, 2013. Thanks for accommodating Wed schedule. Saturday at noon at Panera. Agenda. First impressions 5 minutes each + 1 minute for questions/comments Last class 30 minutes for presentations + 5 mins for questions Preferred order ?

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Mobile Health Design: Sensors and Devices

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  1. Mobile Health Design:Sensors and Devices June 24, 2013

  2. Thanks for accommodating Wed schedule

  3. Saturday at noon at Panera

  4. Agenda • First impressions • 5 minutes each + 1 minute for questions/comments • Last class • 30 minutes for presentations + 5 mins for questions • Preferred order? • Date to meet? Come for a cookout! • Phone calls – any time after noon on Tuesday • Evaluations • Amazon test drive • Class project • Do devices interfere? • WiFi at takeoff is in the news and the potential for electromagnetic interference • Croatian challenge • Sensors, devices, and an accelerator challenge

  5. Croatian challenge

  6. Acceleratorsand Incubators • HealthBox • TheraVid (Kim)

  7. Sensor and devices • The newest “sensor” that transmits data • Smaller than a vitamin, easy to swallow • Used for space travel and my athletes, expanded uses • Ex: CorTemp Ingestible Core Body Temperature Sensor • Don’t want people to overheat • Ex: Proteus Digital Health • Body is power source – magnesium and copper on each side generates electricity from stomach acids - so no battery • Used to monitor vital signs • FDA approved • Next…

  8. Google Glass

  9. Nike Fuelband • Terabytes of data from wearers • Average run duration • 35 minutes • Active cities • New Yorkers move more than Angelenos

  10. “Fuel” • How is Fuel calculated? • What are the advantages to a secret algorithm?

  11. How can they… • Increase use and loyalty with current owners? • Increase sales? • Compete with Fitbit, Jawbone, and newcomers? • What should Apple do? • What should Google do?

  12. Nike Accelerator: 3 month “boot camp” • $20K and mentorship to 10 startups • GeoPalz • Track kid’s efforts; points traded for gifts • CEO sold shoe charm business to Crocs • GoRecess • Find nearby workout classes • Select based on Fuel • My submissions • Fuelband covers bundled: sequins for dancing • Fueling classes to maximize Fuel (think spinning)

  13. My challenge • Up to 3 months • Up to $20,000 seed money for design + development • What would you do?

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