1 / 10

SMM TRAINING INSTITUTE IN BANGALORE

Effective content marketing requires a deep understanding of the target audience and their preferences. It involves conducting research to identify the topics and formats that resonate with the audience, and then creating content that meets their needs and interests. The content should be tailored to different stages of the buyer's journey, from awareness to consideration and decision-making.

khushi55
Download Presentation

SMM TRAINING INSTITUTE IN BANGALORE

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. CONTENT MARKETING WWW.NIDMINDIA.COM

  2. CONTENT MARKETING Content marketing is the development and distribution of relevant, useful content—blogs, newsletters, white papers, social media posts, emails, videos, and the like—to current and potential customers. Content Marketing Examples: Blogs Newsletters Whitepapers Social media post Email Videos

  3. Why is content marketing important? that’s proven to work. Also, it provides a competitive advantage. Take a look at what the data says about content marketing: Content marketing is a go-to tactic

  4. How content marketing works Your business can use content marketing to attract leads, make a case for your product or service when someone is researching what to buy, and close sales.

  5. Awareness stage At the first stage of the sales process, your content should focus on the top concerns of your audience. The best content for this stage includes articles, blog posts, e-books, videos, and newsletters.

  6. Consideration stage In the consideration stage, content should offer a hybrid of helpful information and marketing. great customer service case studies Sustainable Practices

  7. Closing stage role when a prospect is close to buying. Best content for this stage: case studies, user-generated content, buyer’s guide, product video, research report Content marketing plays an important

  8. Cycle of Content Marketing

  9. NATIONALINSTITUTE OF DIGITAL MARKETING DYNAMIC DIGITAL MARKETING PROGRAM Facebook (2011 - 2023) 12 years Excellence Instagram Contact us +91 9611361147 Twitter nidmindia@gmail.com Printerest

More Related