10 Things you probably don’t know about FB ad’s….

1. 10 Things you probably don’t know about FB ad’s…. This are guidelines for effective and efficient FB ad’s by renowned Digital Marketing Course provider with practical experience Pace Career Academy hope this will bring greater returns on your ad. Guidelines are as: 1.Goal Traffic on Website/ Brand Awareness Web traffic is the amount of data sent and received by visitors to a web site. This necessarily does not include the traffic generated by bots. Since the mid-1990s, web traffic has been the largest portion of Internet traffic. Web traffic also measures the amount of clicks that people do for nay known brand. Call to Action/ Lead Generation A call provides direct link of connection between consumer and seller. A call to action provides: 1.Focus to your Site. 2.A way to measure success of your site. 3.Consumer calls for your website. Conversion A conversion is an action that a person takes on the website such as clicking on a particular button, filling a form, adding an item to the shopping cart or viewing a particular page. These actions are defined by the advertiser as the campaign goals. Conversion tracking code often referred as conversion pixel can be placed on any page of the website. 2.Product Category

2. Product Keyword/Listing Product Keyword means the most accurate keyword or keyword phrase describing your business, service or product in the listings. A product listing ad includes product image, price, and merchant name and appears when a query with the name product is done. Product keywords are the niche of related keyword that all concentrate on one product. Ad text A text ad is a form of marketing communication that advertisers can use to promote their product or service related keywords on the Ad platform. Blog to support sales pitch Before and after launch of any product the industry experts write about it and discuss its potentials that helps in promoting any product along with good creaditability. 3.Content Niche Content text Content niche are the highly specific long-tail keywords that pertain to a narrow industry vertical for any certain product. It's important to optimize your site and your pay-per-click campaigns for niche keywords and not just broad, popular terms, which are often too difficult to rank for, especially as a new venture. Marketing Initiative When you're just getting started with a marketing initiative—whether you're a new affiliate marketer, new to an industry, or launching a new product—it can be very hard to predict the impact of a new search campaign, as well as to determine an attack plan for your industry niche. 4.Audience/Consumer

3. Demographics Demographic segmentation is market segmentation according to age, race, religion, gender, family size, ethnicity, income, and education. Demographics can be segmented into several markets to help an organization target its consumers more accurately. Need A need is a consumer’s desire for a product 's or service 's specific benefit, whether that be functional or emotional. A want is the desire for products or services that are not necessary, but which consumer’s wish for. Marketing helps companies make consumer’s aware of these products and services, Marketing is made up of all the processes involved in getting products into the consumer's hands. Engagement Ad engagement is often measured by observing and numbering the different consumer interactions beyond the "traditional" click for a given ad. Metrics for measuring ad engagement vary according to the type of ad. For a rich media ad, engagement may be measured through the different uses of interaction possibilities offered by the ad. For instance, for a playable rich media ad, engagement may be measured by the play rate and the average play length. 5.Interest Placement Methods Right place right product helps people to reach more on your ad and define their need and initiate a decision cycle to generate lead or sales.Ad placement should be according to areas of interest of consumer, demographics and need, supported with reviews and suggestion. Behavior Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer’s emotional, mental and behavioral responses that precede or follow these activities

4. 6.Competitor Analysis Identifying your consumer. Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service . Analyzing your consumer. A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique and therefore what attributes you play up in order to attract your target market. 7.Budget Investment The advertising budget of a business is typically a subset of the larger sales budget and, within that, the marketing budget. Advertising is a part of the sales and marketing effort. Money spent on advertising can also be seen as an investment in building up the business. Daily ad spend An account spending limit is an overall limit on how much your ad account can spend across all the ad campaigns you're running. If you set an account spending limit, delivery of your ads will stop when that limit is reached to help ensure that you don't pay more for ads than you want to. This limit is optional, but it can help you control how much you're spending on Facebook ads. Mapping the returns Advertising is working to bring in sales is incredibly important for businesses, and knowing the ROAS allows companies to determine whether their efforts at marketing and the money they've spent are effective. A business' success can depend on the ROAS being profitable, and many times companies will want to know right away if a certain type of advertising campaign is working as anticipated so they can act immediately to correct the situation if the campaign is failing.

5. 8.Campaign Optimization Campaign Optimization considers some of the facts those are: Increase your ads’ click-through rates Lower your ad campaign’s cost-per-click Reach even more high-ROI audiences Lower your cost-per-acquisition Increase your sales results at the same ad budget 9.Reach and Final Return on Investment Types of Expected reach Reach App installs Event responses Leads Offer claims Offsite conversions Page engagements Page Likes Post engagements Video views Measuring Returns

6. To make our estimates, we use a combination of: Your budget. This tells us at what scale your ad set can get results. Your bid. This gives us an idea of how many auctions you'll be able to win (and, by extension, how many people we'll show your ad to). Your past performance data. This gives us an idea of how people may respond to your ads. Market data. We run a simulation to estimate how the campaign would've performed if it had the same budget, bid and audience, but ran in the past. Characteristics of your target audience. This includes cost per 1,000 impressions (CPM), conversion rate and other factors. 10.Learning from Mistakes Common mistakes on FB ads are: Not optimizing bids toward the right goals. Not customizing ad content per audience segment and refreshing creative Not bringing in the volume with prospecting (and branding) This are the few guidelines for FB successful ad campaigns for more…pls feel free to contact us on any time…PACE CAREER ACADEMY Thank you for Reading!!!