1 / 7

Boost Your Bottom Line by Taking the Guesswork Out of Pricing

Boost Your Bottom Line by Taking the Guesswork Out of Pricing. Tyler Lamberts Amanda Haberly. Overview. Why it is hard to raise prices How prices are set Examples of price setting. Why it is hard to raise prices. Pricing pressure from China and India Ease of comparing online

khuyen
Download Presentation

Boost Your Bottom Line by Taking the Guesswork Out of Pricing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Boost Your Bottom Line by Taking the Guesswork Out of Pricing Tyler Lamberts Amanda Haberly

  2. Overview • Why it is hard to raise prices • How prices are set • Examples of price setting

  3. Why it is hard to raise prices • Pricing pressure from China and India • Ease of comparing online • Slow inflation rates

  4. How prices are set • Mistakes • Basing prices off of production cost • Comparing prices to competitors • Reports from sales people • Look at the big picture • Value of product • Perception Price and Reference Price

  5. Fire Eye Productions • Unstructured pricing scale • Raised prices – talked to customers first • Maintained customer loyalty • Increased profits

  6. Dogfish Brewery • Retail at twice the price of other microbrews • Encourage customers to base price from fine wine • Unique marketing strategy

  7. Conclusion • Don’t sell yourself short • Consider value above anything else • You might be surprised

More Related