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Branding

Branding. Groups 1 & 2. Amazon – Company History. Website launched in 1995 Advantage was having more titles than a brick and mortar store In 2008 Amazon replaced Merrill Lynch on the S&P 100 and was taken over by Bank of America Created Amazon prime membership in 2005

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Branding

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  1. Branding Groups 1 & 2

  2. Amazon – Company History Website launched in 1995 Advantage was having more titles than a brick and mortar store In 2008 Amazon replaced Merrill Lynch on the S&P 100 and was taken over by Bank of America Created Amazon prime membership in 2005 Flat rate shipping for all US customers

  3. Amazon – Company History Attempted online auctioning to bust up Ebay’s market share but failed But were able to create Amazon marketplace where individuals can sell to other individuals. Now have a MP3 market featuring music from the big 4 record labels.

  4. Direct Competitor – Apple • Company founded April 1, 1976 • Jan 27 2010 – Apple released the iPad • iOS was optimized for the user to use multiple systems and were never locked in to Apple’s reader, app store, or browser • However, even with this optimization, many people use Apple’s base programs. • ex. iTunes App store…

  5. Market Share Apple’s introduction of the iPad undermined the information system used by Amazon in their Kindle eReaders Amazon realized that there was a possibility that their information system would be used less and become obsolete to Apple’s products

  6. The Amazon Kindle Amazon used their company’s established brand name and the reputation of the Kindle to launch their first tablet. The purpose of the tablet was to lock you into their system, ie. their E-reader, browser, app store To date, this strategy has worked because the Kindle’s price point has made it competitive with the iPad.

  7. Predictions on Amazon’s future Cheaper textbooks available on your tablet Class lectures available online through tablets Everything will be stored and sent through “the cloud” which is essentially access to a massive server over the internet Gradual replacement for laptops and other personal computing

  8. Conclusion • Amazon’ s brand name gave them the ability to break into the tablet market that was previously dominated by Apple. • The tablet is allowing Amazon to • establish a strong niche in the tablet market • continue to dominate the online market • establish a strong opening market for new technologies

  9. Works Cited www.webhostingreport.com/learn/amazon.html http://phx.corporateir.net/phoenix.zhtml?c=176060&p=irol-corporateTimeline

  10. Who’s Market Share did Amazon try to take over? Google Ebay Yahoo! Paypal

  11. What did Amazon use to distinguish the Kindle from other competitors? Brand Cost Efficiency Technology Viral Marketing

  12. What are the predictions of the kindle in the near future? Class lectures, E-books, cloud computing It will replace the Apple I-pad by 2013 It will become technologically obsolete by 2013 Class lectures, E-books, storm computing All of the above

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