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Organizational Behavior Analysis: Verizon and AT&T

Organizational Behavior Analysis: Verizon and AT&T. Jorge Cardenas, Rick Farmer, Leslie Menard, and Leslie Morgan OLCU 613 Seminar in Organizational Dynamics February 24, 2011. Verizon Communications, Inc. Based in New York Wireline , wireless communications Broadband Internet

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Organizational Behavior Analysis: Verizon and AT&T

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  1. Organizational Behavior Analysis:Verizon and AT&T Jorge Cardenas, Rick Farmer, Leslie Menard, and Leslie Morgan OLCU 613 Seminar in Organizational Dynamics February 24, 2011

  2. Verizon Communications, Inc. • Based in New York • Wireline, wireless communications • Broadband Internet • Fiber-optic communications, information and entertainment • Formed in 2000 from a merger • Bell Atlantic Corp. and GTE Corp.

  3. AT&T, Inc. • Based in Dallas, Texas • Formed in 1997 from four other entities • Added BellSouth, Cingular Wireless, YP.com, and AT&T Corp. • Mobile broadband and broadband Internet • IP-based television and communications • Wi-Fi and wireless communications

  4. Organizational Behavior • Assessed against four areas: • Employee Motivation • Internal and External Communication • Power Bases and Power Structures • Organizational Culture • Organizations similar in structure • Organizations differ in products and culture

  5. Motivation Interview – employee did not feel valued Tiered sales but competitive environment Luke Wilson motivational speech • Interview – employee felt valued • Tiered compensation structure • Leadership training and employee development

  6. Communication Formal Memos, meetings, press releases, etc. Informal Blogs, email, text messaging, social media Aspire Contribution to preventing high school dropouts • Formal • Memos, meetings, press releases, etc. • Informal • Blogs, email, text messaging, social media • Thinkfinity • Extensive website offering database resources and teaching aids for K-12.

  7. Power Bases Reward Varied benefit packages Referent Frequent leadership changes Legitimate and Expert Flat organizational structure Coercive Unknown • Reward • LEAD program • Referent • Shifting leadership • Legitimate and Expert • Flat organizational structure • Coercive • Unknown

  8. Culture Teamwork with an emphasis on sales Morale issues Tiered recognition de-emphasizes individual effort • Respect • Diversity • Inclusion • Individual rewards • Organization sees “crisis and change as opportunity, not threat”

  9. Conclusions and Recommendations • Verizon: • Individual recognition • Training and leadership skills • Communications carry value and meaning • Rework executive compensation structures • AT&T • Increase individual rewards • Place higher value on human capital

  10. References AT&T. (2011). AT&T: Rethink possible. Retrieved February 15, 2011, from AT&T Company Information: http://www.att.com/gen/investory-relations?pid=5711 AT&T. (2009). Executive Summary: 2009 Citizenship and Sustainability Report. Retrieved February 15, 2011, from AT&T: http://www.att.com/gen/corporate-citizenship?pid=18039 AT&T, Inc. (2011, January). AT&T Code of Business Conduct. Retrieved February 2011, from AT&T: http://www.att.com/Common/about_us/downloads/att_code_of_business_conduct.pdf Bischoff, G. (2003). Frustrated union attacks Verizon in the pocketbook. Telephony, 244 (15), 12 - 13. Employee, A. (2011, February 4). (R. Farmer, Interviewer) Burlington, Washington. Employee, V. (2011, February 5). (R. Farmer, Interviewer) Burlington, Washington. Gunther, M. (2003). A big win for the little guys. Fortune, 147 (12), 21-22. Heller, R. (2008, July 8). Employment policy: choosing and implementing the right employment policy is a vital ingredient to the success of a business. Retrieved February 18, 2011, from Thinking Managers: http://www.thinkingmanagers.com/management/emp

  11. References Mick, J. (2009, December 23). Amid low employee morale, AT&T turns to inspirational speech from Luke Wilson. Retrieved February 17, 2011, from Daily Tech: http://www.dailytech.com/Amid+Low+Employee+Morale+ATT+Turns+to+Inspirational+Speech+From+Luke+Wilson/article17211.htm Morgenson, G. (2007, June 17). Hear ye, hear ye: corralling executive pay. The New York Times . New York. Robbins, S. P., & Judge, T. A. (2011). Organizational Behavior (14th ed.). Upper Saddle River, New Jersey: Prentice Hall. Shields, M. (2010). Verizon's strategy: simple, boring, effective. MediaWeek, 20 (23), 26-27. Retrieved February 14, 2011, from EBSCOhost database. Verizon Communications. (2009, October 5). Verizon announces restructuring focused on growth acceleration and productivity enhancement. Retrieved February 14, 2011, from Verizon: http://newscenter.verizon.com/press-releases/verizon/2009/verizon-announces.html Verizon Communications, Inc. (2010). Code of Conduct. Retrieved February 20, 2011, from Verizon Communications, Inc.: https://www22.verizon.com/about/careers/pdfs/CodeOfConduct.pdf Verizon Communications, Inc. (2011). Corporate Responsibility - Workplace. Retrieved February 15, 2011, from Verizon Communications, Inc.: http://responsibility.verizon.com/home/results/workplace/

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